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Without a doubt, the number of positive reviews you have on your ecommerce store has a direct impact on your product ranking and sales.
More than 80% of your customers will go through several online reviews before making a purchase.
As a Walmart seller, you can’t afford to skimp on customer reviews. Good customer reviews can remove objections in the minds of your customers, increase your credibility, and ultimately increase sales on your Walmart product page.
But how do get positive customer reviews? Well, read on as we look at some of the best ways you can get customer reviews on your Walmart store.
Reviews can be a powerful tool for making purchasing decisions and shaping the overall reputation of a seller.
Here are a few key reasons why customer reviews are crucial for selling on the Walmart Marketplace:
Walmart reviews appear in various places on the Walmart marketplace. Here are some of the key locations where Walmart reviews appear:
So how do you get reviews on your Walmart product page? Here are a few strategies to help you generate reviews on the Walmart marketplace:
One of the most important ways to get positive reviews is to provide outstanding customer service. Ensure you respond promptly to customer inquiries and address any concerns with transparency and empathy.
By ensuring that customers have a positive shopping experience, you can increase the likelihood of them leaving favorable reviews. Consistent, excellent service builds trust and encourages customers to share their experiences with others.
No amount of marketing can substitute for a bad product. To ensure you get positive reviews on your Walmart store, it is important to prioritize offering high-quality products to your customers.
Focus on your product quality, durability, and functionality. By exceeding customer expectations with your offerings, you increase the likelihood of satisfied customers who are eager to share their positive experiences.
Clear and informative product listings are crucial for attracting positive reviews. Ensure that your product titles, descriptions, and images are accurate and exhaustive. Inaccurate information can lead to customer dissatisfaction and attract negative reviews on your product page. You want to provide detailed information about your products, including features, specifications, and usage instructions. The more informed your customers are, the more likely they are to have a positive experience.
Customers want their orders delivered as quickly as possible. Falling back on your delivery time can lead to frustration and may attract negative reviews. Keep your inventory updated, dispatch orders quickly, and use reliable shipping methods to ensure that products reach customers within the promised time frame. Providing accurate tracking information brings transparency to the shipping process, contributing to an overall positive experience.
Walmart allows customers to upload videos and images as reviews. These reviews tend to carry more weight than simple text reviews. So, encourage your customers to include images and videos in their reviews to increase the impact of your reviews.
Offering incentives can motivate customers to leave reviews. You could offer discounts on future purchases or something unique to your product. This not only encourages customers to leave reviews but also increases their satisfaction with your product, leading to positive reviews. Always ensure that your incentives are transparent and comply with Walmart's guidelines to maintain a positive relationship with the platform.
Email follow-up sequences, also known as "drip campaigns," are a powerful way to prompt customers to leave reviews. These campaigns involve sending a series of messages to customers who have interacted with your product in the past. The messages should provide relevant information about the product, offer useful guides, or provide customer support.
Avoid including too much information about your product. Keep your emails straightforward, creative, and actionable.
Negative reviews are inevitable, but how you handle them is crucial. Monitor your product reviews regularly and respond promptly to any negative feedback. Apologize for any inconvenience, offer a solution, and demonstrate your commitment to customer satisfaction. A proactive and empathetic approach can sometimes turn a dissatisfied customer into a loyal one.
The Review Accelerator Program (RAP) by Walmart is a tool designed to increase the number of reviews for items with fewer than fifteen reviews. The program encourages customers to include authentic reviews on your product page, helping it stand out.
With this program, existing customers are typically asked to share feedback after they buy a product in exchange for an incentive. These customers are verified purchasers and will not be aware of the incentive before making the purchase. You will be charged a $10 service fee for every review dropped.
Your social media platforms can be a great channel to garner reviews on your Walmart product page.
To increase participation, actively engage with your customers on social media platforms. Respond to comments, messages, and mentions promptly. This shows your customers that you value their opinions and are willing to listen to their feedback.
After a customer has purchased and used your product, ask them for a review through direct messaging or by tagging them in a post.
Also, regularly share positive reviews on your social media pages. This not only provides social proof but also helps to boost your brand's credibility.
By prioritizing customer satisfaction, optimizing product listings, and delivering high-quality products, you can create a positive feedback loop that strengthens your online reputation, attracts new customers, and ultimately increases conversion rate and sales on the Walmart marketplace.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now