Phase 1A: Foundation & Account Setup for New Sellers

If not yet selling on Amazon:

1. Amazon Account Registration & Setup
   • Guide through account creation on Amazon Seller Central.
   • Assist with required documentation and verify compliance to ensure smooth
2. Brand Registry & Protection
   • Support in registering with Amazon Brand Registry to protect the brand identity and uncover selling advantages.
3. Product Compliance & Category Approval
   • Ensure products meet Amazon’s standards for safety, quality, and regulatory compliance.
   • Facilitate category and product restrictions approval, as required for specific product types.

Phase 1B: Account Analysis & Strategy for Existing Sellers

If already actively selling on Amazon:

1. Account Audit & Performance Analysis
   • Conduct a comprehensive review of the current Amazon account to identify strengths, weaknesses, and opportunities.
   • Analyze listing quality, SEO performance, pricing, and customer reviews to benchmark current success.
   • Review health account and compliance and adherence to Amazon’s guidelines to avoid potential issues.

Phase 2: Product Launch & Store Creation

1. Product Listing Optimization
   • Research competitors and relevant keywords for each portfolio product.
   • Optimize the product detail pages for SEO: Title, Bullet Points, Description and Back-end Keywords
   • Optimize the product detail pages for Visibility and Conversion: Images, Infographics and Benefits.
   • Develop A+ Content and enhanced brand content for a compelling brand story
2. Amazon Store Creation & Customization
   • Design and launch an Amazon storefront, integrating brand assets.
   • Organize product categories and collections to improve user experience.
   • Implement storefront analytics to measure performance and engagement.‍
3. ‍Profitability and Pricing Strategy.
   • Conduct market analysis to determine competitive pricing and discounts.
   • Profitability analysis
   • Short and Long-Term Pricing and Profitability Strategy proposal for the portfolio.
4. Social Proof
   • Incentivize initial customer reviews and ratings to build social proof
5. Inventory & Fulfillment Management
   • Estimate shipments when using FBA (Fulfillment by Amazon)
   • Shipments creation in the platform

Phase 3: Advertising & Brand Awareness

1. Amazon PPC Campaigns
   • Develop a tailored Amazon Pay-Per-Click (PPC) strategy across Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
   • Create targeted campaigns focused on converting high-intent keywords and audiences.
   • Regularly analyze ad performance, adjust bids, and optimize keywords to maximize ROI.
2. Product Promotions & Deals
   • Set up and manage limited-time discounts, coupons, and deals.
   • Coordinate off-Amazon promotions and sources of traffic for increasing revenue and organic ranking
   • Coordinate with Amazon’s and Off-Amazon promotional calendar for maximum visibility.
   • Track promotion effectiveness to refine future campaigns.

Phase 4: Growth Optimization & Ongoing Management

1. Inventory & Fulfillment Optimization
   • Monitor and optimize FBA (Fulfillment by Amazon) inventory levels to prevent stockouts or Excess inventory fees.
   • Manage FBM (Fulfilled by Merchant) if needed for better flexibility and margins.
   • Track inbound shipment metrics and address potential issues before they affect listings.
   • Create and manage claims for reimbursements from Amazon due to lost or damaged inventory.
   • Coordinate a plan to prevent Excess or Aged inventory that leads to higher storage fees and lower capacity
   • Creation and enforcement of MAP policies
2. Enhanced Customer Service & Review Management
   • Handle customer inquiries, complaints, and feedback promptly.
   • Implement review generation strategies to grow a positive product rating profile.
   • Utilize Amazon’s customer service tools to mitigate negative feedback and improve satisfaction.
3. Sales Analytics & Reporting
   • Full periodic reporting, monthly or weekly according to the client's desire and also depending on the number of SKUs the company has, detailing key metrics: traffic, sales, conversion, and ad spend.
   • Regularly review data-driven insights to fine-tune product listings 
   • Run competitive analysis to identify and capitalize on emerging market trends.
4. Amazon Posts & Content Marketing
   • Develop engaging Amazon Posts to increase brand visibility on Amazon’s social-like feed.
   • Schedule posts strategically to drive traffic and build customer engagement.
   • Analyze post-performance metrics to refine content strategy and frequency.
5. Advertising Optimization & Profitabilitysome text
   • Optimize ad campaigns to reach the client’s target TACoS (Total Advertising Cost of Sales), ensuring ad spend supports profitability.
   • Continuously analyze ad performance metrics to adjust bids, refine targeting, and reduce wasted ad spend.
   • Implement strategic adjustments across Sponsored Products, Sponsored Brands, and Sponsored Display Ads to improve overall ROAS (Return on Ad Spend) while staying within the desired TACoS.
6. Product Listings Continuous Optimization: some text
   • Regularly refine titles, images, bullet points, and descriptions based on A/B testing and performance insights to improve conversions.

Phase 5: Expansion & Long-Term Scaling

1. Global Expansion & New Marketplace Entry
   • Evaluate opportunities for growth in international Amazon marketplaces.
   • Handle the logistical and regulatory considerations for entering new regions.
   • Adapt listings, language, and promotions to align with local customer preferences.
2. Advanced Brand Building Tools
   • Set up Amazon Live, Influencer campaigns, and Amazon Vine (if available) for added visibility.
   • Manage and optimize the Amazon Brand Referral Bonus Program for additional brand exposure.
   • Expand your brand’s presence with external traffic sources, leveraging social media, influencers, and Google Ads.
3. Launches & Portfolio enhancement
   • Identify new product opportunities or bundle strategies based on customer behavior insights.
   • Continuously refine all elements of the Amazon presence to maintain a competitive edge.

Download the full Amazon Success Framework here