June 21, 2024

Viral Launch Reviews: What Amazon Sellers Should Know

Discover what Amazon sellers need to know about Viral Launch in our comprehensive review. Learn about its features, benefits, and how it can boost your sales and rankings. Get insights and make informed decisions to grow your business effectively. Read our detailed analysis now!
Viral Launch Reviews: What Amazon Sellers Should Know
Viral Launch Reviews: What Amazon Sellers Should Know

Do you have a fantastic product idea ready to launch on the Amazon marketplace? 

Well, selling successfully on Amazon requires much work of which most of it rests on effective product research. 

If you nail your product research, you will be on your way to emptying your inventory. Poor product research could result in the exact opposite. 

Thankfully, Viral Launch is that faithful friend that can guide you through your Amazon selling journey from product research to keyword research, product listing building, and optimization, amongst other functions.

Stick with us on this Viral Launch review as we look at some key features of Viral Launch, its pros and cons, pricing, and all you should know. 

Viral Launch overview 

Viral Launch introduces itself as a “definitive toolkit for Amazon seller success”, giving you all you need to “sell with confidence”. 

With this tool, your product launch and operations can become more streamlined. As an Amazon seller, thanks to the features of Viral Launch, you can make more informed decisions that will impact your business positively. 

Founded by Casey Gauss in 2014, the brand has become a significant player in the ecommerce space, contributing to $32 billion in sales, and is used by over 52,000 brands worldwide. 

Its data is pretty accurate as it claims to have an 88.4% data accuracy. 

The platform is also easy to use, even if you are just starting out. It provides tools for product discovery, keyword research, listing optimization, PPC (Pay-Per-Click) automation, and competitor analysis, among others.

Viral Launch reviews: Features & tools

Viral Launch has tons of features that can set you on the path to success as an Amazon seller. Here are a few of its features: 

  1. Product Discovery
  2. Keyword Research
  3. Competitor Intelligence
  4. Listing Analyzer
  5. Keyword Manager
  6. Listing Builder
  7. Kinetic PPC
  8. Review Generator 
  9. Split Testing 
  10. Viral Launch Support 

Product Discovery

If you’re looking for the next best product to sell on Amazon, Viral Launch is the perfect companion to help you find the best product to sell on Amazon

You get access to the data you need to find out which product is best for business. 

You can spot untapped markets, seasonal trends and profitable niches, and stay one step ahead of the competition. 

With Product Discovery, you can carry out your product research using multiple paths: 

  • Category level: You can explore an entire product category to understand the market holistically.
  • Brand level: Viral Launch also allows you to research brands and the types of products they sell to identify selling opportunities you can take advantage of. 
  • Product level: You can also carry out your research on a product level. You can explore various products and examine their details across various product niches. 
  • Keyword level: You can also discover the best products to sell by exploring keywords and their volume to gauge how interested customers are in a particular product.  

Keyword Research

To stay relevant on the Amazon marketplace, you need to ensure you're using relevant keywords your customers are searching for. 

With Viral Launch, you can discover hidden keywords leveraging an endless keyword database. 

To use its keyword research tool, simply enter a seed keyword to get a list of keyword suggestions. Next, review and analyze their search volume, select the relevant keywords, and build a solid keyword strategy.

With this tool, you can also access an endless pool of keywords that you can use to refine your keyword strategy as you sell on the Amazon marketplace. 

Competitor Intelligence

One way to succeed in the Amazon marketplace is to keep an eye on what your competitors are doing. 

With Viral Launch’s Competitor Intelligence, a reverse ASIN lookup tool, you can spy on your competitors’ performance, discover hidden competitor keywords, and uncover untapped opportunities.

All you need to do is enter the ASIN you want to analyze and you’ll get a list of top-performing keywords from your competitors. You can also apply filters to this feature to refine your list of keywords. 

What's more, you can get notified when there are changes in your competitors’ prices, keyword rankings, reviews, and more.

Thanks to this tool, you don't have to stay in the dark with what your competitors are doing. You can get real-time updates and stay informed about changes in the market.

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Listing Analyzer

With Viral Launch, you can get real-time updates on the performance of a seller's product listings. It can compare specific aspects of your product listing to top competitors in your market.

All you need to do is enter an ASIN and check the optimization score which ranks the listing from 1-100. You can explore findings like Photo Analysis, Listing Text Analysis, Review Evaluation, and so on. With your findings, you can then optimize your product listing to increase its performance on the Amazon marketplace. 

Keyword Manager

Viral Launch’s Keyword Manager is a go-to tool for managing and optimizing Amazon product listings.  You can get advanced keyword insights, rank tracking, ad bid suggestions, index checking, and more, all from a single dashboard. 

You can track up to 2000 keywords with this tool and create a keyword storage bank. You can also create more effective PPC campaigns thanks to its ad bid suggestions. This feature is also easy to use and manage thanks to its user-friendly dashboard. 

Listing Builder

Ready to boost your Amazon SEO and increase sales? This tool has a Listing Builder that can help you create a new listing or optimize an existing listing. With a click of the “Import Listing”, you can enter an ASIN and create a listing or optimize one. You can organize a bank of keywords and also create a list of backed search terms. It also saves your listing continuously, streamlining the process of listing creation and optimization. 

Kinetic PPC

This is an Amazon PPC tool that helps you create effective campaigns that translate to sales. You can get in-depth keyword insights, and actionable insights for your ad spend, and monitor your campaign performance.

All you need to do is integrate Viral Launch with Amazon advertising, choose from an array of templates, choose keywords, and run your PPC campaign. 

Review Generator 

Reviews are an essential part of selling on the Amazon marketplace. With this tool, you can streamline the review collection process, gather customer feedback, and build lasting relationships with your customers. You can send automated review requests to thousands of customers. These reviews are also in line with Amazon’s guidelines. 

Split Testing 

With this tool, you can easily split-test various elements of your product listing including product images, prices, and product titles, and choose the most profitable to maximize sales and profit.  You can test up to seven variants of elements, experiment and refine your strategy, 

Viral Launch Support 

Viral Launch has a ton of resources to make your selling journey on the Amazon marketplace a breeze. From free ebooks to free tools, courses, and a responsive help center. 

Viral Launch Chrome Extension 

Viral Launch has a Market Intelligence Chrome extension designed to assist Amazon sellers by providing in-depth analytics and insights directly within the Amazon platform. 

It offers AI-powered insights and access to billions of Amazon data points, that allow you to make informed decisions about product sourcing and sales strategies. You can explore historical trends, monthly sales, monthly revenue, keyword search volumes, and more while browsing products on Amazon.com. 

The extension allows you to sign in with a Viral Launch account or activate a free trial to access its full suite of tools. 

To get started with its Chrome extension:

  • Find your way to the Viral Launch Market Intelligence page on Chrome's web store. 
  • Click on the Add to Chrome button and add the extension. 
  • Lastly, launch the Viral Launch Chrome extension and log in or open a new account. 

Viral Launch reviews: Pros & Cons

Pros

  • Comprehensive toolset: Viral Launch offers a wide range of tools for Amazon sellers, including product discovery, keyword research, PPC automation, and competitor intelligence, making it a comprehensive solution for launching and growing your Amazon business. 
  • Unique features: Viral Launch has unique features like brand filtering and detailed market trends, which are not commonly found in other tools. This can significantly aid in understanding market dynamics. 
  • Highly accurate data: Viral Launch is also known for its data accuracy, which is crucial for making informed decisions regarding product research and selection, keyword targeting, and competitor analysis.
  • Excellent user experience: Users praise Viral Launch for its clean and intuitive dashboard design, which enhances productivity.
  • Powerful PPC automation: Viral Launch also offers advanced PPC automation capabilities through its Kinetic PPC tool, allowing for efficient campaign management. 

Cons 

  • May be expensive compared to alternatives: Some users find Viral Launch's pricing to be higher than comparable tools like Jungle Scout and Helium 10. This can dissuade customers looking for affordable options. 
  • Lower plans lack essential features: Some essential features like competitor monitoring and rank tracking are locked behind higher-priced plans, which could discourage first time customers looking for a more affordable option. 

Viral Launch reviews: Pricing 

Viral Launch offers various pricing plans (both monthly and yearly) tailored to meet different needs: 

  • Essentials - $69 per month and $690 per year. It is perfect for product research but lacks more advanced tools like competitor monitoring and Listing Optimization.
  • Pro - $99 per month and $990 per year. It includes everything in the Essentials plan plus Competitor Monitoring, SEO & Listing Optimization, Rank Tracking & Alerts, Listing Health Analysis, and more. 
  • Pro Plus Ads - $199 per month and $1,995 per year. It includes all that is in the Pro plan plus a robust Amazon Advertising platform, detailed Advertising Analytics and Data, 24/7 campaign monitoring & adjustments, organic + PPC keyword tracking, etc. 
  • You can try their Market Intelligence plan for $25 per month if you're not ready to fully commit. 
  • Viral Launch also offers a free trial for 14 days. However, you will need to enter your credit card. If you choose not to commit, you can easily cancel your subscription. 

Viral Launch reviews: What are customers saying? 

Let's look at some Viral Launch reviews to find out what customers are saying about this tool. Here are some reviews from Trustpilot: 

“Hello I am a Viral Launch customer and I just want to say that this is definitely the BEST product Market intelligence platform I have Ever used. I checked out other platforms like Helium 10, Jungle Scout, and some others and all of them have lesser services. Thank you Viral Launch for being the best. I would give you 10 Stars if I could…”

“Viral Launch has been a simple and much more understandable platform to research and choose products for successful sales on Amazon for me. 

Other platforms are not as easy to use and frankly, have very complicated sections that are for much more advanced sellers perhaps. 

I am very happy with the results VL has provided.”

“Good tool to search brands selling and their products. However, when it comes to revenue data and data refreshes, it falls way short. I shouldn't have to ask for data refreshes - this should be incorporated so that this is automatic. And the revenue data is way off. When calculating annual revenue for brands and speaking with them, the gap is usually large enough to inhibit the brand from working with us.”

Viral Launch has a 4.5-star rating on Trustpilot. 

What Amazon marketplaces does Viral Launch support? 

Viral Launch supports a good number of marketplaces. Its Product Discovery tool supports the US, UK, Germany, Canada, Mexico, Spain, France, and Italy. 

Its Market Intelligence tool supports the US, UK, Germany, Canada, Mexico, Spain, France, Italy, Japan, China, India, and Brazil. 

Other tools of Viral Launch only support the US marketplace currently. 

Viral Launch reviews: Final thoughts 

So that's our review for Viral Launch. Viral Launch continues to stand out as a versatile toolset, offering a wide range of features to support every stage of your Amazon selling lifecycle. 

Whether you're a seasoned seller who wants to optimize operations or a newbie looking to establish a strong presence on Amazon, Viral Launch provides what you need to succeed in this competitive marketplace.

Are you ready to launch your star product? 1…2…launch! 

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