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The summer season comes with adventure and fun. Many consumers plan vacations, picnics, time outside, and many other fun activities.
As a business owner, selling summer products can be a great way to increase sales, make quick profits, and grow your business.
Read on as we explore some of the best summer products from clothing to accessories, gadgets, and much more that you can sell online.
As the sun shines brighter, the demand for summer clothing skyrockets. You can elevate your online store with some of the most trendy outfits. Here are a few summer clothing items you can sell online:
There’s nothing better than a stylish but comfortable T-shirt for the summer. Lightweight, breathable t-shirts are a must-have for the hot season. You want to offer a variety of colors and designs to appeal to different tastes.
Some people are looking to show off some skin during the summer. Crop tops can be a trendy choice to add to your online store. You can offer different styles, such as cropped t-shirts, blouses, or athletic tops, and show how consumers can pair them with various bottoms.
Tank tops are ideal for those looking to stay cool while still being stylish. Their sleeveless design makes them an ideal option for any casual outing. They can easily be paired with shorts or a pair of jeans. You can showcase a range of tank top styles in your online store, from basic to embellished styles.
Dresses are a staple of any summer wardrobe. They come in various styles, including maxi, midi, and mini lengths, making them great for different occasions. Materials like cotton, linen, and rayon are particularly sought after due to their breathability and comfort in hot weather.
Similar to dresses, skirts offer a feminine option for staying cool. You can offer mini, midi, and maxi lengths in materials like cotton, chiffon, and denim providing variety for different styles and occasions.
Shorts are perfect for keeping cool while still looking stylish. Denim shorts, linen shorts, and athletic shorts are among the most popular types. You want to provide a range of short lengths and fits that can accommodate different preferences.
A lightweight denim jacket is perfect for cooler summer evenings. You can showcase the versatility of denim jackets on your online store and show how they can complement various summer outfits.
Jumpsuits are another trendy clothing option you can offer during the summer. They combine both fashion and functionality, offering a one-piece outfit solution for the warmer days. You can highlight the convenience and showcase a variety of cuts and fabrics on your online store.
Rompers are playful and easy to wear and are ideal for summer adventures. You can offer rompers in a wide range of styles, from casual to dressy, and emphasize the comfort they offer.
Kaftans are luxurious and comfortable and are ideal for beach vacations or lounging by the pool. Their loose fits make them the perfect outfit when looking for something trendy yet comfortable. You can offer various kaftans in beautiful prints and patterns on your online store this summer.
Beyond t-shirts for the hot afternoons, you can add some long-sleeve shirts for the cool summer evenings. Whether it's a cotton long-sleeve or a lightweight sweatshirt, long sleeves are a great addition to your clothing online store this summer.
Beachgoers start preparing for sunny days filled with sand, sea, and relaxation during the summer. You can bump up the appeal of your online store by including some beach essentials that consumers will love.
Here are a few beach must-have products to sell online:
Swimwear is a top priority for anyone heading to the beach. You can offer a variety of styles, including bikinis, one-pieces, and swim trunks.
Protection from the sun is essential during beach days. Selling sunscreen online can cater to health-conscious consumers looking for effective, skin-friendly options. You want to emphasize the SPF rating and any eco-friendly aspects of the product.
Beach towels are not just for drying off. They've also become a fashion statement. As an online business owner, you can offer oversized beach towels with bold prints, such as tropical fruits or beach scenes. This can appeal to those looking for both functionality and style.
Rash guards provide sun protection and comfort during water activities. With vibrant colors and beach-themed designs, rash guards can be marketed as both practical and fashionable summer essentials
Swimming gear, like goggles, swim caps, and kickboards, are essential beach products you can sell to consumers this summer. You want to offer swimming gear in colorful designs featuring tropical elements to complement the summer vibe.
Comfortably lounging on the sand is made possible with unique beach mats. You can offer lightweight and portable mats with attractive patterns, such as tropical palm leaves or geometric prints, to attract potential buyers looking for comfort and style.
Hats are another beach essential you sell online this summer. From bucket hats to trucker hats, and more, hats are the perfect sun blockers while relaxing on the beach.
As a business owner, you can sell products that enhance comfort, aesthetics, and functionality during the warm months. Here are a few home and lifestyle products to sell online in the summer:
Outdoor furniture sets are essential for creating inviting outdoor living spaces. You can offer furniture sets that include seating, tables, and perhaps some decorative accents like lanterns or umbrellas.
Portable fans are a must-have for keeping cool during the summer heatwaves. Offering a variety of designs, including standing fans, table-top fans, and handheld units, can cater to customers with different needs and preferences. You may want to go for portable fans that are energy efficient to attract environmentally conscious consumers.
Another lifestyle product you can sell online this summer is cooling pillows. You can sell them to help consumers improve their sleep quality during the hotter months. You may want to go for cooling pillows with temperature-regulating properties and materials such as bamboo fabric, to appeal to customers seeking relief from the heat.
Solar-powered outdoor lights are not only energy-efficient but also add a touch of ambiance to gardens, patios, and walkways. You can offer a variety of styles, from modern LED fixtures to vintage lanterns.
Insect repellents are crucial for enjoying outdoor spaces without the annoyance of bugs. You can offer a range of insect-repellent products, including sprays, lotions, and candles.
Beach-themed decor can add a coastal charm to homes. This could include wall art, throw pillows, rugs, and even small accessories like seashell vases or starfish candle holders.
Waterproof speakers allow music lovers to enjoy their favorite tunes beside the pool or outdoors without worrying about damage from water or dust.
Grilling is a popular summer activity, and having a selection of grill accessories can cater to both novice and experienced grill masters. You can offer items like BBQ tongs, meat thermometers, and spice rubs.
Seasonal fragrances capture the essence of summer with scents like citrus, floral, and oceanic notes. You can offer fragrances with organic ingredients, and mood-enhancing qualities to appeal to scent enthusiasts.
Reusable ice pails and coolers are essential for keeping drinks cold during summer gatherings. You want to offer products made from durable materials like stainless steel or BPA-free plastic, highlighting their insulation capabilities and capacity to hold large quantities of beverages.
Summer is the perfect time for staying active. As people seek ways to maintain their fitness routines during the summer, selling summer workout products online can be a lucrative way to increase your sales and revenue. Here are a few summer workout products to sell online:
No one can go wrong with a good pair of breathable sneakers. You can offer a wide range of sneakers in different sizes and colors to appeal to fitness and outdoor enthusiasts.
Sports bras are a great workout item for active ladies. As an online business owner, you can offer breathable and comfortable sports bras to go with leggings in different colors and sizes for women who love to sweat it out.
Joggers are a staple outfit when it comes to workout and leisure. You can offer joggers in different styles and colors to appeal to consumers looking for style and comfort.
Resistance bands are versatile, portable, and effective for strength training. They can be used for a wide range of exercises, making them a must-have for fitness enthusiasts.
Quality exercise mats are essential for providing cushioning during workouts, whether on grass, concrete, or indoors. Offering mats with anti-slip surfaces can cater to both beginners and experienced athletes.
Yoga blocks and rollers are not just for yoga. They are also useful for Pilates, stretching, and other forms of exercise.
Bike pedal exercisers are great for low-impact cardio workouts, making them suitable for individuals recovering from injuries or those seeking a gentle exercise routine. Stress their effectiveness for burning calories and improving cardiovascular health
While this is not a traditional workout product, insulated water bottles are crucial for keeping hydration levels up during long outdoor workouts. You can offer water bottles with leak-proof lids and stylish designs for fitness enthusiasts.
Drawstring bags are another great product for active individuals on the go. You can pack water bottles, and other essential items as you go to the gym or for an outdoor workout during the summer.
The summer season is the perfect time for adventurers to hit the roads for spontaneous road trips. You can cater to adventurous consumers by offering some summer travel and camping accessories on your online store:
Consumers use backpacks to pack up essentials for a trip. You can offer durable backpacks to cater to adventurous consumers planning a camping trip, vacation, or any adventure during the summer.
Music can set the mood for activities like workouts, parties, camping, and much more. As an online business owner, you can add speakers to your line of summer essentials on your online store for entertainment during these summer activities.
Travel mugs can be great for storing beverages or cold water during road trips or camping. You can add summer-themed mugs to your store’s category of lifestyle products.
Portable camp stoves are essential for cooking meals outdoors. You can offer camp stoves that are fuel-efficient, compact, and easy to clean to your customers.
Choosing the right sleeping bag and pad can make or break a good night's sleep in the wilderness. You want to offer sleeping bags in a range of temperatures and sizes to accommodate different climates and body types.
Portable solar chargers are essential for powering electronic devices in remote locations. You want to offer chargers that are efficient, lightweight, and compatible with a variety of USB ports.
Being prepared for emergencies is paramount in the outdoors. You can offer comprehensive first-aid kits that include bandages, antiseptics, and medications for common conditions.
Flashlights are necessary for navigating dark or low-light areas. As an online business owner, you can offer flashlight models with adjustable settings for different lighting needs.
Proper shelter is vital for protecting against outdoor elements. You want to offer tents and tarps that are easy to set up, durable, and designed to withstand various weather conditions.
Lunch boxes are another camping/ travel essential for people on the go. Consumers can easily pack their favorite treats in lunch boxes.
Eco-friendly reusable plates and cutlery are becoming increasingly popular. Market them as sustainable alternatives to single-use plastics, emphasizing their durability and ease of cleaning
For people who love to travel in style, you can offer passport covers that come in unique summer-themed designs.
Pouches are another travel essential you can offer on your online store. Offer pouches in a variety of colors, styles, and designs to appeal to customers looking for both style and functionality.
Whether you're selling swimwear, outdoor gear, or gadgets, tailoring your marketing strategy to the summer vibe can significantly boost your sales.
Here are some effective marketing tips to help you sell your summer products:
During the summer, you want to use bright colors, sunny imagery, and outdoor scenes in your marketing materials. This not only catches the eye but also evokes the warmth and fun associated with summer.
Consider updating your logo or product packaging with summer themes. A limited-edition summer design can create a sense of urgency and exclusivity, encouraging customers to buy now.
You want to use popular summer hashtags in your social media marketing to increase visibility.
Don't be afraid to launch social media challenges or contests that encourage user-generated content, such as photo contests showing customers using your products in summer settings.
You can also partner with influencers who align with your brand and have a strong summer aesthetic. Their followers will likely be interested in products that improve their summer experience.
Create a sense of urgency with limited-time offers or flash sales on summer products. Early bird discounts for summer collections can also attract customers looking to prepare for the season in advance.
You can also offer product bundles that cater to summer activities, such as a "Beach Day Bundle" including sunscreen, a beach towel, and a water bottle. Bundles often provide added value and can increase the average order value.
You can capitalize on holidays like July 4th, Labor Day, or local summer festivals to create themed promotions. Special discounts or holiday-exclusive products can drive sales during these peak times.
You can also sponsor or participate in local summer events, such as outdoor concerts, food festivals, or sporting events. You can set up a pop-up shop at these events to directly reach your target audience.
Ensure your website is fully optimized for mobile devices. As people spend more time outdoors during summer, they’re likely browsing and shopping on their phones. Fast-loading pages, easy navigation, and mobile-friendly checkout are a must.
You can also use SMS marketing to send out special offers, flash sale alerts, or product updates. A quick text about a summer deal can prompt immediate action, especially when there is an exclusive discount.
Take advantage of the summer season to sell the most profitable products and increase sales and revenue. You want to use a product research tool to ensure you're picking the right product to sell for the summer. You can go through our list above for some of the best summer products you can sell online to get started.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now