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Did you know that the fashion and apparel industry is the biggest B2C ecommerce market segment? By the end of 2027, the market is projected to grow to US$1,501.3 billion.
If you love fashion, selling clothes online can be a great way to build a successful ecommerce business.
With millions of ecommerce apparel stores around the world, creating a store that stands out may not be an easy fit. It is one thing to create a functional ecommerce apparel store and another thing to create an experience that keeps your customers glued to you.
In this article, we will be looking at top ecommerce apparel stores and what makes them tick.
As we already established, there are millions of ecommerce apparel stores and it takes some effort to create a great shopping experience and stand out from the competition. Here are some features that make for a great ecommerce apparel store:
Your beautiful fashion store wouldn't mean much if potential customers don't find it. Customers will search for clothing items using search engines like Google. You want to ensure your store pops up in search results.
Ensure your store is well-optimized for SEO. Some basic SEO practices include using relevant keywords, optimizing your product images, and adding meta descriptions, as well as other SEO practices.
Some businesses may have clothing from several brands with lots of products, making it easy to clutter the website with multiple links that can be overwhelming for shoppers. You want to avoid this by ensuring your ecommerce site is easy to navigate.
For example, if you sell various clothing items for both male and female, you can easily put all your products into these two categories. So if a customer clicks on the “Male” link, they can access a dropdown menu with various clothing product types like shorts, trousers, t-shirts, socks, etc.
In general, you want to ensure your site is straightforward, containing only the essentials.
The customer’s journey begins right when they land on your homepage. In fact, this is where most shoppers will decide whether to shop from your store or not. With this in mind, you want to create a fantastic first impression using attractive visuals, and catchy product captions and descriptions. You may want to put up your latest deals or best-selling products at the front and center of your homepage.
In this digital era, security is incredibly important. Your customers want to be sure that their personal data is secure. This is not just an add-on but a necessity for any good ecommerce site. Your ecommerce apparel store should be set up on a reliable system. Research to find out which ecommerce platform is secure enough for setting up your ecommerce store.
Having multiple payment options allows you to appeal to a wider audience. Many customers are likely to abandon their cart if they are unable to access their preferred payment method. Offer as many payment options as possible. From credit cards to debit cards, cash on delivery, and payment gateways like Apple Pay, PayPal, etc.
Also, the payment process should be quick and easy.
In 2022, mobile phones accounted for around 70% of online shopping. With most customers shopping on their mobile phones, you want to ensure your ecommerce apparel site is mobile responsive which can inversely increase your conversion rate.
If you’re looking for a store to sell clothing items or simply draw inspiration, we’ve got you covered
Let’s take a look at some top ecommerce stores and online marketplaces to sell clothing online:
Girlfriend Collective is a brand that celebrates inclusivity and diversity. You can find clothing items for people of different shapes and sizes. The site is easy to navigate as shoppers can view best-selling items and go through specific collections from the main menu. They effectively use User Generated Content (UGC) to showcase their values and interact with customers. The User Generated Content also gives customers the opportunity to discover new products that they may like.
If you’re looking for the perfect platform to sell clothes online, then Poshmark is one platform you can try. What’s great about Poshmark is the ease of startup. You can easily signup and start listing your clothes right away. When a customer buys your item, Poshmark will send a shipping label via mail which you can print, place on your shipping box and send to the buyer.
Poshmark features all kinds of brands, so you want to personalize your presence. Ensure your page is well set up. Use high-quality images, and detailed descriptions, provide great customer service and an overall good shopping experience.
Realreal is an apparel ecommerce store that only deals with designer brands like Prada, Chanel, Prada, Louis Vuitton, Rolex, Gucci, etc. They sell clothes as well as bags, jewelry, shoes, and other accessories. If you have some designer clothes you want to sell, Realreal is a great platform to consider. You can send your items using USPS or schedule a home pickup in some locations. To price your items, you can talk to their luxury manager. When your item is authenticated, Realreal takes care of your product listing, photography, and sales.
Refashioner is an invite-only store that features some of the most unique pieces. Once you are accepted, you can list your clothes, and write a garment story to personalize your brand. Once your clothing gets sold, Refashioner will give you a free shipping label.
eBay is a popular ecommerce platform/online marketplace that paved the way for online shopping. In fact, you can pretty much sell anything on eBay including clothing items. To stand out on eBay, you want to take good images, prompt customer service, and detailed product descriptions. eBay has one of the lowest fees with over 100 million users all over the world, making it a great platform to sell clothing.
Alo Yoga is an ecommerce fashion site that sells high-quality clothing products including shirts, bottoms, dresses, jackets, and much more. The site is functional, easy to navigate, and conveys the brand with sleek design elements and high-quality images.
On the site, customers can find similar products while shopping on a product page.
Customers can also engage with the brand through user-generated content and find out how to style and shop for different products.
Abercrombie & Fitch is a clothing brand that is well-known for selling high-quality clothing items like jeans, tops, bottoms, coats, jackets, etc. Customers can easily navigate through the site to shop for preferred styles. With high-quality product images, product collections, and a “style with” section, customers can easily put complete outfits together.
Everlane is a sustainable and ethical brand with a mission to change the fashion industry for the better. The brand is transparent, showing its customers exactly where they source their products from, the number of employees, factory location, and other information customers need. The brand uses stylish product images and detailed product descriptions to market a wide range of clothing, shoes, bags, and accessories.
Speed, functionality, attractive web designs, and much more are only some of the qualities of top ecommerce apparel stores. We’ve compiled a non-exhaustive list of some features of a great ecommerce apparel store as well as examples of top ecommerce apparel stores that you can go through before setting up your own store.
An ecommerce apparel store is a platform that allows the buying and selling of apparel products online. These products include clothing items, shoes, bags, and accessories. Thanks to advancements in technology, the ecommerce fashion industry has grown to be one of the most prominent industries in ecommerce.
The best ecommerce platform for selling apparel is simply one that matches your business needs. What are your business objectives? Are you looking for a site with multifront functionality? Perhaps you want one with social media integrations? It is important to choose sites with features that best support your business needs. Ecommerce platforms like Shopify or BigCommerce are great platforms that can integrate well with marketplaces like Facebook, eBay, Amazon, and so on.
With millions of ecommerce apparel stores around the world, setting yourself apart from the competition is important. Here are a few best practices to help your ecommerce apparel store stand out:
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now