June 12, 2024

Product Listing Pages: 10 Best Examples

Discover the top best examples of product listing pages that are sure to inspire and improve your ecommerce strategy. From compelling visuals to persuasive copy, learn how to create product listings that drive conversions and boost sales.
Product Listing Pages: 10 Best Examples
Product Listing Pages: 10 Best Examples

Product Listing Pages: 10 Best Examples

Did you know that over 4 out of 5 respondents would leave a brand that they are loyal to after three or fewer instances of poor customer experiences? As an ecommerce business owner, improving customer experience is essential to attracting and retaining customers. 

Most ecommerce business owners will typically focus on the homepage or product detail page to optimize customer experience on their site. However, one crucial element even the most experienced business owners and marketers overlook is product listing pages. 

Product listing pages provide a catalog of your products and services. Customers going through your product listing pages are likely high-intent buyers and may only need one final nudge to make a purchase. 

In this article, you will find out what a product listing page is, and find out some of the best examples of product listing pages to inspire you. In addition, you will find out some of the best product listing page practices, 

What is a product listing page? 

A product listing page (PLP) or category page is a page that displays products in various categories on a website. It serves as a virtual storefront, showcasing a curated selection of products within specific categories or based on search queries. When customers click on a product listing page, they are led to individual product detail pages that provide more information on the product. A product listing page mostly comes in a grid form displaying various products based on specific categories, subcategories, or search filters. 

Why is a product listing page important? 

Here are several reasons why a product listing page is essential:

  • Product listing pages are the first touchpoints for your customers. They often serve as the first interaction point between customers and the products, setting the tone for the overall shopping experience.
  • Product listing pages provide a structured and intuitive way for customers to browse products, making it easier to find what they're looking for. 
  • Shoppers will often compare multiple products before making a purchase decision. A product listing page allows shoppers to compare features, prices, and specifications side by side, helping them make informed decisions.
  • Well-optimized product listing pages can improve search engine visibility, making it easier for potential customers to discover your products.
  • By presenting your products in an organized and appealing manner, product listing pages can effectively guide customers toward making a purchase.
  • Product listing pages can leverage recommendation algorithms to suggest related products, encouraging customers to add more items to their cart.

Major elements of a product listing page 

To create an effective product listing page, ensure it has all the relevant elements. This increases your visibility and conversion rate. Product listing pages majorly come with the following features: 

  • Category name: Each category or subcategory should have a clearly displayed name to help consumers navigate your store and modify their search. 
  • Product images: As they say, pictures express more than a thousand words can. Product images can give your customers a better shopping experience and aid navigation. Ensure you have high-quality images that bring your products to life and create stronger brand recognition. 
  • Filter menu: The filter menu displays available filtering options to help shoppers refine their search. These filtering options could be things like color, price, style, availability, size, etc. 
  • Sorting menu: The sorting menu displays various options for organizing your products. This could be “Oldest to Newest”, “Low or High Prices”, etc. 
  • Product Description: Your product description can have a major impact on your conversion rate. It should include essential information about your product including the product name, price, and rating. You also want to include relevant keywords to improve SEO.  

10 examples of product listing pages that convert 

We’ve compiled a list of some of the best product listing examples from famous brands to inspire you as you create your own product listing page on your site: 

  1. Fabletics 
  2. Apple
  3. Best Buy
  4. Walmart
  5. ASOS
  6. Levi 
  7. Amazon 
  8. Nike 
  9. Sephora
  10. Allbirds

Fabletics 

   

Fabletics is an active lifestyle brand that offers active lifestyle products. One thing that makes Fabletics’ product listing page stand out is its use of social proof. 

Reviews and ratings are examples of social proof that can help consumers make informed decisions. Instead of going to the product detail page to look at reviews and ratings, Fabletics adds this to their product listing page to help consumers make a buying decision. 

Apple 

        

What’s great about Apple’s website, is that it is intuitive and easy to navigate. Apple uses powerful designs and images to give consumers a clean product view. The screenshot above displays different models of the iPad.with a brief product description and prices.   

        

Best Buy 

       

Best Buy makes use of headers to market some of its gadgets effectively. Upon stumbling on this product listing page above, your eye is immediately drawn to the image of these QLED TVs with a concise and action-driven copy. Below, Best Buy also uses social proof to help consumers make a buying decision. 

Walmart

      

Walmart effectively displays a wide range of some of the best-selling products. As consumers come on this product listing page, they can easily access items - “Convenient cookout staples”  that others have purchased. Apart from improving the consumer experience and streamlining the shopping journey, it also helps consumers make a buying decision, increasing your conversion rate. 

ASOS

         

ASOS lavishly uses product images to market stylish trends and styles. These high-quality photographs and simple copy persuade shoppers to make a buying decision. Using the navigation banner, consumers can easily add products to the cart from the product listing page. 

Levi 

      

   

Consumers want to have enough information to persuade them to take the next action. Right from Levi’s product listing pages, consumers can easily find more information about the product. In the screenshot above, you can find variations of women’s cargo pants by color, size, fit, product type, etc. The site is also intuitive as consumers can easily add a product to cart by hovering on the image carousel. 

Amazon 

      

The filter menu is effective for refining consumer search and streamlining the shopping experience. Amazon is a master at this, using browsing history to display filters that match the consumer’s intent. With these filters, consumers can easily find what they need, increasing your conversion rate and ultimately sales. 

Nike 

Nike's “You Might Also Like” displays products based on a consumer's interest and browsing history. Their filter menu and sort menu make it easy for consumers to streamline the exact product they need based on several criteria like color, size, prices, etc. 

Nike's hover effect feature shows instant color previews and ratings upon hovering over products. This interactive element allows customers to quickly see available color options and product ratings, helping them make informed decisions. 

Sephora 

Sephora, a leading beauty retailer, uses engaging and effective product listing pages designed to provide a seamless shopping experience. The brand combines both visual appeal with practical functionality. The product listing page headers use high-quality images and informative copy that nudges customers to move to the product detail page. 

Allbirds

Allbirds' product listing page features a unique approach to showcasing their products, emphasizing user experience and visual appeal. The brand introduces a horizontal side-scrolling feature for product variants, allowing customers to easily view different options without cluttering the page. This design choice enhances the shopping experience by saving space and making it easier for customers to compare products. Allbirds also highlights limited edition colors to drive exclusivity and appeal to customers looking for rare and unique products.

    

Product listing page best practices 

Now that we’ve looked at some product listing page examples, here are some best practices to help you create a product listing page that converts: 

  1. Use high-quality product images for your products 

Product images play a critical role in a customer’s overall experience. They are largely influential in a consumer’s buying decision. You want to get creative with your product images and use high-quality photography to showcase your product. It doesn’t have to be static. You can take your product from various angles, give consumers a 360 view of the product, or showcase your product in action. The more visually appealing your product images are, the higher your chances of making a sale. 

  1. Display product ratings and social proof  

Reviews and ratings provide shoppers with the knowledge they need to make a buying decision. Most customers will examine reviews and ratings before making a final purchase. They are also likely to buy a product that many people love. You can hasten your customer’s decision process by including ratings and reviews in your product listing design.

  1. Optimize for SEO

A well-optimized product listing page can increase visibility and conversion rate. Ensure your product listing is well-optimized for search engines. Ensure it contains relevant keywords, optimized title tags, links to internal pages, meta descriptions, and other basic SEO practices to improve search engine visibility and attract organic traffic. 

  1. Optimize navigation 

Your ecommerce site should be easily navigable and help prospective customers find their way without any hitch. Ensure the navigation bar is located at the top of your website page to help customers move through your store easily. Implement breadcrumbs to guide users through your product listings easily. Keep filters and sorting options readily accessible to help users find what they need quickly. You also want to optimize your website speed on both desktop and mobile to provide a good experience. Another tip that can help customers easily navigate your store is to make your best-selling products front and center. Customers will often see the most popular products as the safest to buy.   

  1. Use the add-to-cart buttons 

To speed up the checkout process and increase your conversion rate, you can create a quick add-to-cart button on your product listing page. Place clear and compelling CTAs for each product, encouraging users to add to cart or learn more. This is great for products like groceries that do not require much description or consideration. With an add-to-cart button, customers won’t need to go to the product detail page increasing your shopper’s chances of making a purchase. 

  1. Cross-selling and upselling opportunities

Another way to entice customers through your product listing page is to recommend related products, accessories, or complementary items to encourage additional purchases. You can do this by adding sections like "You May Also Like" or "Customers Who Bought This Item Also Bought."

Conclusion 

A well-designed and optimized product listing page can significantly improve customer experience, increase ranking on search engines, and boost sales. You can go through some product listing page examples as outlined above to get some ideas on how to create or improve your product listing page. 

Frequently Asked Questions (FAQs)

How is the product listing page (PLP) different from the product detail page(PDP)? 

A product listing page is a singular page that displays a catalog of products on an ecommerce site. It shows details about various products including the price, product title, images, etc. This allows consumers to filter or choose products from different collections. On a product listing page, consumers can get information about various products all at once. On the other hand, a product detail page is a page for each of the products you sell. When a customer clicks on a product on your product listing page, they are directed to the product detail page where they can get more in-depth information about the product. The product detail page should contain all the information you want your customers to know about the product.  

How many products should you put up on a product listing page?

A product listing page typically displays multiple products on a single page. Larger websites may have multiple product listing pages for various products in the store. There’s no limit to how many products you want to show on your product listing page. However, you want to consider two major factors: accessibility and speed. Ensure the products on your listing page are visible and your site takes no longer than two seconds to load. 

Why are product listing pages important? 

Product listing pages are important for various reasons. Firstly, it helps your customers find your products and better understand them. Also, it improves your customer’s shopping experience and engagement. You can also have a better understanding of your customer’s patterns and behavior.  

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