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Did you know that over 4 out of 5 respondents would leave a brand that they are loyal to after three or fewer instances of poor customer experiences? As an ecommerce business owner, improving customer experience is essential to attracting and retaining customers.
Most ecommerce business owners will typically focus on the homepage or product detail page to optimize customer experience on their site. However, one crucial element even the most experienced business owners and marketers overlook is product listing pages.
Product listing pages provide a catalog of your products and services. Customers going through your product listing pages are likely high-intent buyers and may only need one final nudge to make a purchase.
In this article, you will find out what a product listing page is, and find out some of the best product listing examples to inspire you. In addition, you will find out some of the best product listing page practices,
A product listing page (PLP) or category page is a page that displays products in various categories on a website. It serves as a virtual storefront, showcasing a curated selection of products within specific categories or based on search queries. So, think of a product listing page like a physical clothing store with clothes arranged by brand, type, or size.
When customers click on a product listing page, they are led to individual product detail pages that provide more information on the product. A product listing page mostly comes in a grid form displaying various products based on specific categories, subcategories, or search filters.
Here are several reasons why a product listing page is essential:
To create an effective high-converting product listing page, ensure it has all the relevant elements. This increases your visibility and conversion rate. Product listing pages majorly come with the following features:
You will need to decide if your product listing page will come in Grid or List view. The Grid view is great for showcasing your product images. If you sell products like clothes or furniture where showing how they look is a selling point, a Grid product listing will be the best option. The List view is great for showing more information about a product. If you sell products with lots of features and details or products that require customers to make comparisons, the List view will be a great option. You can also choose to showcase your product listing page in both formats and let your customers pick the most suitable for them.
Each category or subcategory should have a clearly displayed name to help consumers navigate your store and modify their search.
Showing the price of your product is essential, but more than just putting up your price, you want to ensure it is easy to see and understand. Avoid using tiny numbers. If your product is on sale, show both the original price and sales price. You can cross out the original price using a different color to make the sales price stand out.
Breadcrumbs are a navigation tool that helps show customers where they are on your ecommerce site. This is especially useful if you have a lot of products. Users can easily go back to the previous category page with just one click. This helps them stay on your site, reducing bounce rates.
As they say, pictures can express more than a thousand words. Product images can give your customers a better shopping experience and aid navigation. Ensure you have high-quality images that bring your products to life and create stronger brand recognition.
Your product title should be informative, interesting, and relevant to search engines. It should describe your product accurately including relevant keywords and information.
Your product description can have a major impact on your conversion rate. It should include essential information about your product including the product name, price, and rating. You also want to include relevant keywords to improve SEO.
The filter menu displays available filtering options to help shoppers refine their search. These filtering options could be things like color, price, style, availability, size, etc.
The sorting menu displays various options for organizing your products. This could be “Oldest to Newest”, “Low or High Prices”, etc.
Your product listing should have a clear call to action. This could be a “Buy Now” or “Add to Cart” button. Use a different color from the page to make it stand out. It should also be easy to see both on desktop and mobile.
We’ve compiled a list of some of the best product listing examples from famous brands to inspire you as you create your own product listing page on your site:
Fabletics is an active lifestyle brand that offers active lifestyle products. One thing that makes Fabletics’ product listing page stand out is its use of social proof.
Reviews and ratings are examples of social proof that can help consumers make informed decisions. Instead of going to the product detail page to look at reviews and ratings, Fabletics adds this to their product listing page to help consumers make a buying decision.
What’s great about Apple’s website, is that it is intuitive and easy to navigate. Apple uses powerful designs and images to give consumers a clean product view. The screenshot above displays different models of the iPad.with a brief product description and prices.
Best Buy makes use of headers to market some of its gadgets effectively. Upon stumbling on this product listing page above, your eye is immediately drawn to the image of these QLED TVs with a concise and action-driven copy. Below, Best Buy also uses social proof to help consumers make a buying decision.
Walmart effectively displays a wide range of some of the best-selling products. As consumers come on this product listing page, they can easily access items - “Convenient cookout staples” that others have purchased. Apart from improving the consumer experience and streamlining the shopping journey, it also helps consumers make a buying decision, increasing your conversion rate.
ASOS lavishly uses product images to market stylish trends and styles. These high-quality photographs and simple copy persuade shoppers to make a buying decision. Using the navigation banner, consumers can easily add products to the cart from the product listing page.
Consumers want to have enough information to persuade them to take the next action. Right from Levi’s product listing pages, consumers can easily find more information about the product. In the screenshot above, you can find variations of women’s cargo pants by color, size, fit, product type, etc. The site is also intuitive as consumers can easily add a product to cart by hovering on the image carousel.
The filter menu is effective for refining consumer search and streamlining the shopping experience. Amazon is a master at this, using browsing history to display filters that match the consumer’s intent. With these filters, consumers can easily find what they need, increasing your conversion rate and ultimately sales.
Nike's “You Might Also Like” displays products based on a consumer's interest and browsing history. Their filter menu and sort menu make it easy for consumers to streamline the exact product they need based on several criteria like color, size, prices, etc.
Nike's hover effect feature shows instant color previews and ratings upon hovering over products. This interactive element allows customers to quickly see available color options and product ratings, helping them make informed decisions.
Sephora, a leading beauty retailer, uses engaging and effective product listing pages designed to provide a seamless shopping experience. The brand combines both visual appeal with practical functionality. The product listing page headers use high-quality images and informative copy that nudges customers to move to the product detail page.
Allbirds' product listing page features a unique approach to showcasing their products, emphasizing user experience and visual appeal. The brand introduces a horizontal side-scrolling feature for product variants, allowing customers to easily view different options without cluttering the page. This design choice enhances the shopping experience by saving space and making it easier for customers to compare products. Allbirds also highlights limited edition colors to drive exclusivity and appeal to customers looking for rare and unique products.
Now that we’ve looked at some product listing page examples, here are some best practices to help you create a product listing page that converts:
Product images play a critical role in a customer’s overall experience. They are largely influential in a consumer’s buying decision. You want to get creative with your product images and use high-quality photography to showcase your product. It doesn’t have to be static. You can take your product from various angles, give consumers a 360 view of the product, or showcase your product in action. The more visually appealing your product images are, the higher your chances of making a sale.
Reviews and ratings provide shoppers with the knowledge they need to make a buying decision. Most customers will examine reviews and ratings before making a final purchase. They are also likely to buy a product that many people love. You can hasten your customer’s decision process by including ratings and reviews in your product listing design.
A well-optimized product listing page can increase visibility and conversion rate. Ensure your product listing is well-optimized for search engines. Ensure it contains relevant keywords, optimized title tags, links to internal pages, meta descriptions, and other basic SEO practices to improve search engine visibility and attract organic traffic.
Your ecommerce site should be easily navigable and help prospective customers find their way without any hitch. Ensure the navigation bar is located at the top of your website page to help customers move through your store easily. Implement breadcrumbs to guide users through your product listings easily. Keep filters and sorting options readily accessible to help users find what they need quickly. You also want to optimize your website speed on both desktop and mobile to provide a good experience. Another tip that can help customers easily navigate your store is to make your best-selling products front and center. Customers will often see the most popular products as the safest to buy.
To speed up the checkout process and increase your conversion rate, you can create a quick add-to-cart button on your product listing page. Place clear and compelling CTAs for each product, encouraging users to add to cart or learn more. This is great for products like groceries that do not require much description or consideration. With an add-to-cart button, customers won’t need to go to the product detail page increasing your shopper’s chances of making a purchase.
Another way to entice customers through your product listing page is to recommend related products, accessories, or complementary items to encourage additional purchases. You can do this by adding sections like "You May Also Like" or "Customers Who Bought This Item Also Bought."
See also: How to Optimize Your Product Listing for Increased Traffic: A Step-by-step Guide
A well-designed and optimized product listing page can significantly improve customer experience, increase ranking on search engines, and boost sales. You can go through some product listing page examples as outlined above to get some ideas on how to create or improve your product listing page.
A product listing is a specific webpage that showcases a product for sale, typically on an ecommerce site. These pages are designed to attract customers to eventually make a purchase. Also, product listings help an ecommerce site rank well in search engine results like Google, driving organic traffic to the site.
A product listing page is a singular page that displays a catalog of products on an ecommerce site. It shows details about various products including the price, product title, images, etc. This allows consumers to filter or choose products from different collections. On a product listing page, consumers can get information about various products all at once. On the other hand, a product detail page is a page for each of the products you sell. When a customer clicks on a product on your product listing page, they are directed to the product detail page where they can get more in-depth information about the product. The product detail page should contain all the information you want your customers to know about the product.
A product listing page typically displays multiple products on a single page. Larger websites may have multiple product listing pages for various products in the store. There’s no limit to how many products you want to show on your product listing page. However, you want to consider two major factors: accessibility and speed. Ensure the products on your listing page are visible and your site takes no longer than two seconds to load.
Product listing pages are important for various reasons. Firstly, it helps your customers find your products and better understand them. Also, it improves your customer’s shopping experience and engagement. You can also have a better understanding of your customer’s patterns and behavior.
Products are typically categorized into four types based on consumer behavior and purchasing habits:
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now