Key takeaways: 

1. Since 2020, Amazon has allowed sellers to operate more than one seller account without requesting approval, as long as they have a legitimate business reason, such as owning multiple brands or separate companies, and all accounts remain in good standing.
2. To avoid suspension, every account must have separate emails, bank accounts, phone numbers, IP addresses, and product lines. Amazon strictly enforces this to prevent abuse of the platform.
3. Running multiple Amazon accounts can help sellers diversify products, reach more customers, and increase revenue, especially when expanding into new markets or managing separate brands.
4. More accounts mean more responsibility. Sellers face increased risks such as more negative feedback, stricter performance requirements, and a greater chance of suspension if guidelines aren’t followed.

Buying and selling products online has become popular over the years, with Amazon taking the front lines. 

Many Amazon FBA sellers are seeking to expand their business to other locations and take advantage of the platform’s success. 

Some sellers have asked the question - Can you have more than one Amazon Seller account? The simple answer is yes. 

In this ePlaybooks guide, we will look at how to create and manage more than one Amazon FBA seller account conveniently.

Does Amazon allow sellers to have multiple Amazon Seller accounts?

In 2020, Amazon adjusted its policy for having multiple accounts, allowing Amazon sellers with legitimate business reasons to open multiple Amazon seller accounts without approval from Amazon. In other words, with this policy, you don't need to request Amazon's permission to open additional accounts on the condition that you have legitimate business needs. 

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According to Amazon, “You may only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing. If any of your accounts are not in good standing, we may deactivate all of your selling accounts until all accounts are in good standing.” 

Legitimate reasons to consider having multiple Amazon seller accounts

According to Amazon, you may sell Amazon products using multiple seller accounts. But only if you have a legitimate business need. 

Here are Amazon's legitimate reasons to open multiple Amazon seller accounts: 

• You manufacture your own products for two distinct and separate companies.
• You own multiple brands and have maintained separate businesses for each
• You are recruited for an Amazon program that requires separate accounts

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Keep in mind that when setting up multiple accounts, you are to use different bank accounts, email addresses, phone numbers, and IP addresses.

Pros and cons of having multiple Amazon seller accounts 

Here are the pros and cons of having multiple Amazon seller accounts:

Pros 

• Diversification: If you want to diversify your business, having multiple accounts can help you sell different products on the Amazon marketplace at the same time. 
• Increased sales and revenue: if your business is doing well on one account, imagine what having multiple accounts could mean. By selling Amazon products on different Amazon seller accounts, more buyers can see your product, increasing sales and revenue. 
• Business expansion: If you're considering a global expansion, having multiple seller accounts can aid that. You can build several brands with separate businesses for each. 

Cons

Having several Amazon seller accounts could potentially mean increased sales and revenue, amongst other benefits. However, having multiple Amazon accounts also comes with its downsides: 

• More effort to manage: If you have one Amazon seller account, you know how much effort it takes to manage it. Managing multiple accounts will mean putting in more than twice the effort.
• High risk of negative feedback: If you are unable to provide good customer service, you have a high risk of receiving negative feedback, leading to a decrease in sales and revenue.
• ‍High risk of account suspension: Not following Amazon's guidelines could lead to your account being suspended. Suspending your Amazon accounts could be a major blow to your business.

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How to create multiple Amazon seller accounts 

To create an Amazon Seller account, go to Amazon's website and sign up for a new account. Fill in the required fields and verify your identification. Once Amazon approves your seller account, you can start selling on the Amazon marketplace. To create multiple accounts, repeat the same process. 

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However, take note that all accounts must adhere to the following guidelines: 

• Accounts created must have a separate bank account. You are not permitted to use a bank account in the same location. 
• Your accounts should be created using separate email addresses 
• You must sell different products and services in each Amazon seller account. 
• You must have good performance metrics and account health. 

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If you’re selling with fulfillment by Amazon, you also need to create a separate FBA for each seller account. 

3 ways to manage multiple Amazon seller accounts 

Creating multiple seller accounts is only one part of the task. How do you manage multiple Seller accounts to increase sales? Here are a few ways you can stay on top of all your Amazon seller accounts: 

Switch accounts 

You can easily add or switch between various accounts over a single browser on the Amazon platform. To switch accounts, follow these simple steps: 

• Go to the Accounts and List menu on Amazon and find the “Switch Accounts” option
• To add a new seller account, click on Add Account and follow the instructions.
• With the Switch Accounts panel, you can then move easily between your multiple accounts without signing in and out.

Amazon Household

Typically, it is impossible to link two accounts together. However, Amazon Family makes it possible to join two accounts together while operating as two separate entities.

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The Amazon Family is limited to 10 people. (This could include two adults, four teenagers over the age of 18, and four young children). 

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Here's how to sign up for Amazon Household:

• To find the Amazon Household, first, go to the Accounts and List option in your Amazon account. 
• After selecting the option, a new window pops up. You will need to select “Shopping Options” and the link to Amazon Household.
• Once done, you can add members. To do this, go to the + symbol option
• Lastly, take note of the restrictions. Adults are permitted to have their own Amazon accounts. However, teenagers and children are limited. Purchases made through the profiles of teens and children need to be approved by adult account holders.  

Use apps

Some apps are designed to make the process of managing multiple seller accounts seamless. Here are ecommerce multi-channel apps that can help you get started: 

Multiorders

With Multiorders, you can manage all orders from various sales platforms in a single dashboard. Multiorders also allows you to perform the following tasks:

• Keep track of your inventory
• Set automation rules for your repetitive tasks
• Merge or bundle products
• Sync shipping details 
• Prepare order documentation, amongst other tasks. 

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Pricing

• PRO 500 - $64 per month (up to 500 orders with unlimited users)
• PRO 1K - $129 per month (up to 1000 orders with unlimited users)
• PRO 2K - $195 per month (up to 2000 orders with unlimited users). 
• PRO 5K - $299 per month (up to 5000 orders with unlimited users). 

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SellBrite

With SellBrite, you can list products across multiple accounts and channels and manage inventory, and order fulfillment. You run a much lower risk of overselling thanks to its automatic inventory synchronization throughout multiple channels. You can integrate SellBrite with marketplaces like Amazon, Walmart, Etsy, and so on. 

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Pricing

• Forever free - Starts free (up to 30 orders per month)
• PRO 100 - $29 (up to 100 orders per month
• PRO 500 - $79 (up to 500 orders per month
• PRO 2K - $179 (up to 2000 orders per month

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ChannelAdvisor

ChannelAdvisor is a powerful multi-channel synchronization tool that works across various ecommerce channels like Amazon, Walmart, and eBay. With ChannelAdvisor, you can effectively manage inventory across multiple accounts and channels all from one dashboard. With this tool, you can also manage and automate listings and collect data across multiple channels. 

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Pricing

ChannelAdvisor keeps its pricing structure hidden and offers different prices for different sellers. 

Conclusion  

Amazon allows sellers to have multiple seller accounts for legitimate reasons. As an Amazon seller, you can expand your business and sell different products across multiple seller accounts. However, managing multiple seller accounts may be overwhelming. To stay organized and efficient, investing in multi-channel eCommerce management tools can make a world of difference. And if you want hands-on support, ePlaybooks is here to help. From account setup and optimization to ongoing management, we partner with you to keep your Amazon accounts running smoothly and successfully.

Frequently Asked Questions (FAQs)

Can I have multiple Amazon seller accounts?

Yes. Amazon allows sellers to operate multiple accounts as long as they have a legitimate business reason, such as running separate brands, product lines, or business entities, and each account remains fully compliant with Amazon’s policies.

What information must be unique to each account to avoid suspension?

Each account should have its own distinct business details, including a unique bank account, tax ID, email address, phone number, and business entity (where applicable). Keeping this information separate helps Amazon clearly verify that the accounts serve different business purposes.

Can I sell the same products across multiple accounts?

It is not advisable to sell the same products across multiple Amazon accounts because it may raise red flags that the accounts are not truly independent. If you must sell the same SKUs, ensure you have a solid, documented business justification and that each account has separate inventory sources and branding.

What happens if one of my linked accounts is suspended?

If Amazon determines that your accounts are linked, a suspension on one account can lead to suspensions on all related accounts. This is why it is important to be strictly compliant when managing multiple seller accounts.

How does Amazon detect multiple seller accounts?

Amazon uses a combination of business information, device/browser data, IP addresses, bank details, cookies, and behavioral patterns to identify related accounts.

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