Key takeaways:
- Since 2020, Amazon has allowed sellers to operate more than one seller account without requesting approval, as long as they have a legitimate business reason and all accounts remain in good standing.
- Every account must have separate emails, bank accounts, phone numbers, IP addresses, and product lines.
- Running multiple Amazon accounts can help sellers diversify products, reach more customers, and increase revenue.
- More accounts mean more responsibility, including increased risks such as more negative feedback and a greater chance of suspension if guidelines aren't followed.
In this ePlaybooks guide, we will look at how to create and manage more than one Amazon FBA seller account conveniently.
Does Amazon allow sellers to have multiple Amazon Seller accounts?
In 2020, Amazon adjusted its policy allowing sellers with legitimate business reasons to open multiple Amazon seller accounts without requesting Amazon's permission, on the condition that they have legitimate business needs.
Legitimate reasons to consider having multiple Amazon seller accounts
You manufacture your own products for two distinct companies, you own multiple brands with separate businesses for each, or you are recruited for an Amazon program that requires separate accounts.
Pros and cons of having multiple Amazon seller accounts
Pros: diversification, increased sales and revenue, business expansion. Cons: more effort to manage, high risk of negative feedback, high risk of account suspension.
How to create multiple Amazon seller accounts
Same signup process as the first account. All accounts must have separate bank accounts, email addresses, phone numbers, and sell different products.
3 ways to manage multiple Amazon seller accounts
- Switch accounts in Amazon
- Amazon Household
- Use apps (Multiorders, SellBrite, ChannelAdvisor)
Conclusion
If you want hands-on support, ePlaybooks is here to help. From account setup and optimization to ongoing management, we partner with you to keep your Amazon accounts running smoothly.
