Key takeaways: 

1. Since 2020, Amazon has allowed sellers to operate more than one seller account without requesting approval, as long as they have a legitimate business reason and all accounts remain in good standing.
2. Every account must have separate emails, bank accounts, phone numbers, IP addresses, and product lines.
3. Running multiple Amazon accounts can help sellers diversify products, reach more customers, and increase revenue.
4. More accounts mean more responsibility, including increased risks such as more negative feedback and a greater chance of suspension if guidelines aren't followed.

In this ePlaybooks guide, we will look at how to create and manage more than one Amazon FBA seller account conveniently.

Does Amazon allow sellers to have multiple Amazon Seller accounts?

In 2020, Amazon adjusted its policy allowing sellers with legitimate business reasons to open multiple Amazon seller accounts without requesting Amazon's permission, on the condition that they have legitimate business needs.

Legitimate reasons to consider having multiple Amazon seller accounts

You manufacture your own products for two distinct companies, you own multiple brands with separate businesses for each, or you are recruited for an Amazon program that requires separate accounts.

Pros and cons of having multiple Amazon seller accounts

Pros: diversification, increased sales and revenue, business expansion. Cons: more effort to manage, high risk of negative feedback, high risk of account suspension.

How to create multiple Amazon seller accounts

Same signup process as the first account. All accounts must have separate bank accounts, email addresses, phone numbers, and sell different products.

3 ways to manage multiple Amazon seller accounts

1. Switch accounts in Amazon
2. Amazon Household
3. Use apps (Multiorders, SellBrite, ChannelAdvisor)

Conclusion

If you want hands-on support, ePlaybooks is here to help. From account setup and optimization to ongoing management, we partner with you to keep your Amazon accounts running smoothly.

Frequently Asked Questions (FAQs)

Can I have multiple Amazon seller accounts?

Yes. Amazon allows sellers to operate multiple accounts as long as they have a legitimate business reason, such as running separate brands, product lines, or business entities, and each account remains fully compliant with Amazon’s policies.

What information must be unique to each account to avoid suspension?

Each account should have its own distinct business details, including a unique bank account, tax ID, email address, phone number, and business entity (where applicable). Keeping this information separate helps Amazon clearly verify that the accounts serve different business purposes.

Can I sell the same products across multiple accounts?

It is not advisable to sell the same products across multiple Amazon accounts because it may raise red flags that the accounts are not truly independent. If you must sell the same SKUs, ensure you have a solid, documented business justification and that each account has separate inventory sources and branding.

What happens if one of my linked accounts is suspended?

If Amazon determines that your accounts are linked, a suspension on one account can lead to suspensions on all related accounts. This is why it is important to be strictly compliant when managing multiple seller accounts.

How does Amazon detect multiple seller accounts?

Amazon uses a combination of business information, device/browser data, IP addresses, bank details, cookies, and behavioral patterns to identify related accounts.

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