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You’ve probably already considered selling on Amazon but its way easier than you think.
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When embarking on your journey to success as an Amazon seller, choosing the right selling tools is crucial. Two of the most popular tools among Amazon sellers are Jungle Scout and Helium 10. In fact, a large percentage of Amazon sellers use one of both tools.
Each offers a unique set of features designed to assist sellers in various aspects of their Amazon business, from product research to listing optimization and beyond.
But which has more product features? Which has more accurate data? What about pricing and customer support?
In this article, we will give you a comprehensive overview of Jungle Scout and Helium 10, comparing their features, data, pricing, and more, and let you make a decision.
Both Jungle Scout and Helium 10 are leading Amazon research tools that can help you find profitable product ideas. Before we go deeper into these tools, let's look at an overview of Jungle Scout and Helium 10:
Jungle Scout is renowned for its extensive expertise and experience in the Amazon marketplace. It provides a range of tools focused on product research, including features for finding profitable products, estimating sales and revenue, and analyzing competition. The tool also offers inventory management and keyword ranking tracking tools.
Jungle Scout focuses on product research, making it a specialized tool if you are looking to delve deep into understanding your market and competitors.
Helium 10 positions itself as a more comprehensive suite of tools, catering to a wider scope of Amazon seller needs.
Beyond product research, it includes tools for optimizing listings, managing inventory, automating email campaigns, and running PPC advertising campaigns.
Helium 10 stands out for its vast array of features, offering you a more all-encompassing solution for managing and growing your Amazon business.
Both Jungle Scout and Helium 10 offer a plethora of features aimed at enhancing the Amazon seller experience. Here's a side-by-side comparison of their key offerings:
Jungle Scout offers a Product Database tool to help you search for a wide range of products. All you need to do is select one or multiple product categories for your search. If you want to narrow down your search, you can use advanced parameters. You will gain insight into key metrics like monthly units sold, monthly revenue, BSR, Number of Reviews, Ratings, and so on.
Jungle Scout’s Opportunity Finder will also help you find the best niche opportunities. It has what is called the Niche Score ranging between 1-10. If you find a niche that falls between 7 and 10, it means the niche has products that have low competition and high demand.
On the other hand, Helium 10 offers two major tools for product research: Black Box and Trendster. With the Black Box tool, you can search for products, competitors, keywords, niches, and so on. You can run a basic product search by answering a few questions or use its advanced filters for a more refined search.
You can get insight into metrics like ASIN numbers, categories, BSR, monthly sales, price, monthly revenue, and so on.
The Trendster tool allows you to check trends for one or multiple products at the same time. All you need to do is put in the ASIN number alongside a few keywords.
With Jungle Scout's Keyword Scout, you can uncover keywords for organic and sponsored keyword rankings. With access to millions of data points, Keyword Scout reveals exact and broad keyword search volumes.
All you need to do is input a keyword or a product's ASIN to generate relevant keywords. You can narrow down your keyword search using advanced filters and explore the data provided to gain deeper insights into each keyword, including search volume, trend data, and PPC costs.
You can also reverse-search multiple ASINs to discover the keywords competing products are using and which keywords a product ranks for.
Helium 10’s Magnet serves as the starting point for your keyword research. You can find new keywords based on seed keywords related to your product and assess the popularity of different keywords by analyzing their search volume.
You can also determine the effectiveness of each keyword with a relevancy score and find out how challenging it will be to rank for specific keywords by analyzing the competition.
If you are trying to validate your product ideas by identifying keywords with high search volume and low competition, Magnet is the tool for you.
Cerebro, on the other hand, is a competitor keyword research tool that helps you find your competitors' best-ranking keywords. It can evaluate the keyword rankings of thousands of listings, presenting you with the most relevant and effective keywords.
It is best used after you have established your listings with your initial set of keywords and want to improve your rankings.
Both tools pool data to give you insights and strategies that can help improve your Amazon business.
According to data, Jungle Scout boasts an accuracy rate of 84% which is much higher than Helium 10's 74%. This means that Jungle Scout's data is more reliable and precise, reducing the margin of error and risks that come with decision-making.
As an Amazon seller, especially if you're just starting out, you need a tool that is easy to navigate. Using a complex tool can lead to frustration and hinder your progress. So, let's evaluate both tools.
Despite offering over 20 tools within its web application, Jungle Scout maintains a clean and intuitive user interface.
You can start your product research on a dashboard and easily narrow your search using filters like keywords. You can find all product data including the price, ranking, and reviews. When you click on a particular product, you can gain insight into its seasonal performance. If you're a beginner, you will find Jungle Scout quite easy to navigate.
Helium 10 also has an intuitive user interface that is easy to navigate. It has a dashboard where you can access all tools. You can also use filters to narrow down your product search.
The tool has a menu bar that allows you to have quick access to different tools from anywhere within the app. You can highlight up to seven of your most frequently used tools for even quicker access.
Overall, we will say that both tools are easy to use and great for beginners.
Jungle Scout's browser extension allows you to perform quick product research, evaluate potential opportunities, forecast product sales, and request reviews directly from Amazon's platform.
Its interface is user-friendly, with notable features clearly labeled, making the product research process quicker and more efficient. You can access a wealth of data, including monthly sales & revenue, rating & review tracking, category & seller ranking, and much more. You can easily purchase, download, and install this extension on Google Chrome and Firefox.
The Helium 10 Chrome Extension comes equipped with several powerful tools, including X-Ray, Supplier Finder, ASIN Grabber, FBA Calculator, Demand Analyzer, Sales Estimator, Inventory Level, etc for thorough product research, competitive analysis, listing optimization, visibility, and sales. It has an intuitive interface that simplifies navigation and can easily be downloaded and installed from the Helium 10 website or the Chrome Web Store.
On your Amazon journey, you will encounter some hurdles or challenges on the way. Good customer support can help you navigate these challenges and achieve success.
Jungle Scout offers three options for its customer support. You can use its live chat, email, or contact support form. You can get an immediate response with its live chat. However, the other options may take a few minutes or hours to get a reply.
When it comes to resources, Jungle Scout offers blogs, case studies, How-to guides, and its famous selling reports.
Helium 10 also offers three options for its customer support: Email (support@Helium10.com), Live chat, and Contact Support form. Just like Jungle Scout, you can get an instant response with its live chat while the other options may take a bit longer.
Experienced sellers can also access what is called “Seller Solutions Hub”, to get diverse services.
When it comes to learning resources, Helium 10 stands unbeatable with everything from blogs to webinars, training, podcasts, and an Academy.
Now, let's look at the pricing of both tools. Which tool is more cost-effective? Let's dive in:
These packages are aimed at first-time sellers and include educational resources and extra support through Academy training courses and weekly Q&As.
Now, let's look at the pros and cons of both Jungle Scout and Helium 10:
Choosing whether Jungle Scout or Helium 10 is better for you depends on several factors, including your level of experience, budget, and specific needs as an Amazon seller. Both tools offer a range of features designed to aid in product research, keyword optimization, listing creation, and more.
If you're a new seller and you're looking for a tool that excels in product research and keyword optimization, Jungle Scout might be the better choice. On the other hand, if you need a more comprehensive suite of tools and you value a broad feature, Helium 10 could be more suitable.
You may even decide to leverage the strength of both tools depending on your budget.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now