Turbo-Charge Your Revenue!
You’ve probably already considered selling on Amazon but its way easier than you think.
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If there’s one thing every ecommerce business owner can relate to, it’s the constant need to make sales and increase profit and to do so predictably. If you’re an entrepreneur who is selling on Amazon, the pressure is even more.
As with most online businesses, one important marketing strategy to drive sales on Amazon is social media. It has tremendous benefits in increasing brand awareness, improving visibility, and turning followers into customers.
Social media marketing refers to the use of social media platforms in marketing goods and services. This is done by pushing content and running paid ads to interact with existing customers and reach out to new ones.
According to reports, there are now over 5.35 billion social media users in the world today, which accounts for 66.2% of the world’s population.
At the same time, Amazon features over 30 product categories. Is it possible that you’ll find your target audience lurking around on social media? Most definitely.
You may or may not be able to control different factors that determine whether social media will help drive sales for you on Amazon. However, if your product category is doing well on Amazon, it likely means that the demand for that product is high in the market.
Consequently, you’ll have a higher chance of intersecting with shoppers demanding these products out of the over 5 billion users on social media and ultimately increase company sales.
If you can use the influence of social media through the strategies discussed here, you’re well on your way to having more orders than you can handle.
Read on to discover how to increase online business revenue on Amazon using social media.
Here are some of the reasons social media is important for Amazon business owners:
Keep in mind that It's essential to select the social media platform that best suits your business’s target audience. Each platform offers different advantages and audience sets. For example, Facebook is popular for entrepreneurial-minded individuals, Instagram is ideal for visual content, and LinkedIn is professional and business-oriented
It is important to note that with social media, going viral might not necessarily bring in conversion, which should be the ultimate goal for your business. Instead, focus on adding value and pulling in the right customers.
How can you maximize the impact of your social media marketing efforts? Well, one way to do this is to optimize your Amazon listings for social sharing and engagement. Here are some tips to enhance the social media visibility of your Amazon products:
Ensure you optimize your product images by using high-resolution images that showcase your products from multiple angles. Include lifestyle images that depict how your product is used to make your listings more shareable on social media.
You also want to pay attention to your product descriptions. Write concise, compelling product descriptions that highlight the key features and benefits of your products. Use persuasive language to entice potential customers and encourage them to share your content on social media.
Add social sharing buttons to your Amazon listings to make it easy for customers to share your products on their preferred social media platforms. This can help increase visibility and drive traffic back to your listings.
Positive reviews and user-generated content such as photos and videos can significantly influence purchasing decisions. You can encourage satisfied customers to share their experiences on social media and tag your brand on their social media posts.
Here are eight ways to take advantage of social media platforms to increase company sales and grow revenue with Amazon:
Choosing which social media platforms to use depends on your brand, product(s), and target audience, among other factors. While platforms such as Tiktock, Instagram, and Facebook all have significant numbers of users, they are not all necessarily going to be appropriate for your product. Even if they are, audiences in each may be receptive to different methods of marketing.
One way to actively get customers on Amazon to follow you on social media is to include your handles in your product packaging when shipping your product. You can even take it further by encouraging them to use your product and tag your brand when they post it on their social media page.
Here are some popular social media platforms and how you can leverage them to promote your Amazon business:
This is important because you always want to meet your audience where they are. For example, if you sell fashion items on Amazon, consider the top fashion pages on platforms like Instagram, where you know many followers visit frequently. Comment on their posts, like, and share.
Take note of the kind of content your target audience is interested in. You can create similar content to attract them to your social media page. Some of the tools you can use to research content include Facebook Insights and BuzzSumo.
Results from social media marketing can often take more time than we imagine. So don’t expect to get the engagement or followership you seek within weeks. Instead, focus on creating relevant content and pushing it on the right platform. Be creative and create a memorable experience for your audience.
Also, optimize your bio so your audience knows who you are and the products you have available. You can follow the 80/20 rule when creating content. 80% of your posts could be valuable and educational, and 20% could be sales.
A hashtag strategy is still a very effective method for gaining visibility on social media. After all, potential customers must first find you before buying your product, right?
Here are some tips to help you create a hashtag strategy:
When it comes to branded hashtags, consistency and the proper context matter. Also, make sure the hashtag is particular to just your brand and is memorable enough. That way, you can easily track its impact, and your followers can find you with ease.
User-generated content refers to any kind of content created by followers or customers of a brand. It can come from your customers, followers, or even potential customers. This content is found in customer reviews, posts made by followers tagging the brand, comments, etc. The goal of using User-Generated Content is that it highlights the brand in a more positive light.
But how does it help drive sales to your Amazon business? It is an indicator of how genuine your brand is. People are more likely to be influenced by a post from customers than a well-planned post from your brand. The bottom line is that UGC is just more trustworthy to prospects than marketing material produced by the brand. Therefore, it is more effective at building trust and dispelling objections that potential customers may have.
Influencer marketing has gradually become a mainstay as it is beneficial for brand awareness and can also bring in quick conversion if done right.
Here are some ways to convert with influencers:
Social media ads present tremendous benefits. It is easy to set up and personalize. It is also very flexible, meaning you can experiment with different ads and reach as many people as you want on a budget. Also, it allows you to target potential customers, increasing your conversion rate and sales. Some examples of social media advertising platforms include Facebook Ads and Instagram Ads.
You can use social media to create an email list. With emails, you can make your marketing message more personalized, send your customers reminders on promos and coupons, encourage them to send reviews and collect feedback on how you can improve your business.
To do this, you can run ads directing traffic to a dedicated landing page before you collect their details.
The Amazon Attribution Program is an analytics and advertising measurement solution that gives sellers a deeper insight into off-Amazon performance.
It’s one thing to drive sales to your Amazon store through social media. However, scaling will only be possible if you can measure and retain sales. Thankfully, the Amazon Attribution Program, allows you to set up links to external services (like social media) to track clicks, views, etc.
With Amazon Attribution, you can get insight into the following:
The Amazon Attribution Program is open to sellers enrolled on the Amazon Brand Registry, vendors, KDP authors, and agencies located in various countries like the US, UK, Canada, Germany, France, Italy, and Spain.
You want to be wary of the kind of traffic you drive to your listing as Amazon will penalize you if your traffic is not converting. Also, optimize your listing for searchers to see your product.
Furthermore, you can use your personal social media page alongside a dedicated business page to build your brand. This way, you’re tapping into two different audience sets on both accounts and giving your brand a more human feel.
Monitoring the performance of your social media campaigns will help you optimize your social media strategy, and achieve your business objectives. You can use social media analytics tools such as Hootsuite, Sprout Social, Buffer, and so on, to gain insights into your audience demographics, preferences, and behavior. With these insights, you can iterate on your social media strategy, and experiment with different content formats and messaging over time.
Some metrics to track include engagement rate, click-through rate, conversion rate, and return on investment (ROI).
The benefits of social media for your Amazon business are endless. From building your brand to connecting with your customers, driving traffic to your Amazon page, and ultimately increasing sales. You can implement these strategies, measure your results, and modify them over time.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now