Turbo-Charge Your Revenue!
You’ve probably already considered selling on Amazon but its way easier than you think.
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Every month the Amazon marketplace records over 2 billion monthly visits from across the world.
As customers go through millions of products selling on Amazon, several factors contribute to influencing their decision to make a purchase.
The major concern for every Amazon FBA seller should be how to push customers to buy your product and how to increase conversion rate on Amazon.
Thankfully, you can use one of Amazon's most powerful features - Amazon A+ content, to boost conversions, increase company sales and grow revenue with Amazon.
Read on as we explore all you need to know about Amazon A+ content and the ways you can take advantage of this feature to increase conversions.
Have you ever scrolled through an Amazon product listing with lots of creative visuals and not just text? Well, that's an example of an Amazon A+ content page.
This feature allows sellers to provide richer content and more descriptive product information to attract customers and increase conversions. It allows you to tell your brand story in the most unique way using high-quality images and videos.
It gives you an edge over your competitors and provides your customers with sophisticated content that improves their shopping experience and pushes them to make a purchase.
An Amazon A+ content will consist of the following:
Amazon Premium A+ content, also known as A++ content takes it a step further than the A+ content to provide a more sophisticated shopping experience. This feature is most commonly used by major brands. It provides additional tools and is also expensive.
An A++ content page will include:
Both Amazon A+ content and A++ content have similar features, however, there are a few differences to note:
With over 12 million products being sold on Amazon, the competition is fiercer than ever. Leveraging features that give you an edge over competitors brings you closer to success on the platform. Here are a few reasons to incorporate A+ content into your brand.
To get access to the Amazon A+ content feature, you need to register under the Amazon Brand Registry. Here's a step-by-step guide to creating Amazon A+ content:
Step 1: Log in to your Amazon Seller account
Step 2: On your Amazon Seller Central account, click on the Advertising tab and select A+ content manager from the drop-down menu.
Step 3: Next, click on start creating A+ content. You will see two service options - Self-service modules and Amazon builds for you
Step 4: if you choose the Self-service modules, you will be asked to enter the ASIN number of the product you want to create A+ content for. You will then need to choose a building layout. Amazon offers 12 types of modules you can choose from. Once selected, click to continue.
On the other hand, if you choose Amazon builds for you, you will be redirected to a page that simply requires you to upload your images and texts while Amazon does the rest for you.
Step 5: Fill in your project name. Ensure it is descriptive and easy to understand.
Step 6: Design your layout and upload your content.
Step 7: Preview to ensure everything looks good, then click Finish.
Once done, Amazon will review your page and make it live within 7 business days.
Here are a few things to consider as you create A+ content for your business:
Here are a few Amazon A+ content best practices to help you stay ahead of the curve:
A+ content should be attractive. So use more visuals and fewer texts. The texts should highlight the product features and benefits. It should also communicate the message in simple terms to potential customers. This will be helpful to customers who skim through looking for specific information. Also, maintain a good balance between product photos and lifestyle photos.
Incorporate videos and infographics where possible, especially if you have access to A+ Premium Content. This can help explain complex features more effectively and engage customers better than text alone.
Banners are also a great way to divide your product page. Use HD images to introduce a new segment on your page. This will attract buyers to read and get more information about your product or brand.
To get approved by Amazon, your product images must have the right size and quality. The appropriate size and quality depend on the type of module you choose. Before uploading images, ensure you go through the requirements properly.
Apart from including high-quality visuals, ensure you integrate relevant keywords into your A+ Content to improve its search visibility. However, you want to avoid keyword stuffing, as it can make the content less readable and may violate Amazon's guidelines.
Ensure that your backend keywords are optimized to complement your A+ Content to improve your overall search performance.
You can highlight your Unique Selling Point(USP) using A+ content. Your USP is the features, functions, and benefits that make your product stand out from that of your competitors. For example, if your product uses superior materials or is of better quality, you want to make sure you communicate that using both images and text. You can include storytelling that connects with the customer on an emotional level. Share your brand’s mission, product origin story, or customer testimonials to build trust with your customers.
Your potential customers may not have the patience to go through multiple texts and long paragraphs. Keep in mind that the goal of your content is to give your customers enough information to influence a buying decision. Stick to concise content that effectively communicates the features and benefits of your product. Your content should tell the buyer exactly what the product is all about and how it can be of value to them.
Use A+ content to showcase your brand. This would establish buyer trust and increase brand awareness. Use your brand’s logo, typography, colors, and photography to reinforce your brand on Amazon.
Also, consider adding information about your product or brand. Include your company history, mission, awards, and accreditation. This will make buyers feel like they are shopping from a reliable source.
With a significant portion of Amazon shoppers using their mobile devices, ensure that your A+ Content is responsive and displays correctly on mobile devices and various screen sizes. Ensure that the content is easy to scroll through on mobile, with clear headings and succinct information that doesn’t overwhelm the user. Avoid large, high-resolution images that may slow down page loading times or display poorly on mobile devices.
To improve your Amazon A+ content and increase conversion rates, carry out A/B tests by creating multiple versions of your A+ Content to determine which elements resonate best with your audience. Track the performance of each version using Amazon’s analytics tools or third-party software. Focus on key metrics such as conversion rates, time on page, and bounce rates, and refine your content strategy based on your analysis.
Regularly monitor the performance of your A+ Content using Amazon analytics tools. Use Amazon’s analytics tools to monitor the performance of your A+ Content. Track metrics such as conversion rates, click-through rates, and customer engagement to identify areas for improvement.
You want to use snippets of customer reviews and testimonials in your A+ Content to build credibility. Positive feedback from other buyers can significantly influence the purchasing decisions of potential customers.
If your product has received any awards, certifications, or endorsements, you want to prominently display them in your A+ Content. These awards and certifications can boost trust and credibility.
You want to look out for any grammatical errors, punctuation errors, and the use of some symbols and special characters. For example, using the copyright or registered trademark symbol is forbidden on Amazon. You want to make sure you proofread your content and get it in perfect shape before submitting it. Once submitted, you will need to get approval from Amazon. This usually takes 7 days before your page gets published.
A+ content is a powerful feature that can turn a skeptical online shopper into a customer. With high-quality images, videos, HD banners, and other A+ content features, you can position your brand or product to attract the right customers. You can also check the performance of your content by comparing the conversion rate before and after using A+ content.
Your Amazon seller account also has a feature that helps you manage experiments. You can set up content experiments and compare them to see which one performs better.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now