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Google Ads continues to be a cornerstone of digital marketing strategies for ecommerce businesses.
With over 90% of global searches happening on Google, it is no wonder that a whopping 80% of businesses worldwide use Google ads.
In fact, about 18% of ecommerce revenue comes directly from Google ads.
But while Google ads are profitable, navigating its features and options can be overwhelming.
In this guide, we will walk you through the key aspects of Google Ads.
Whether you're a seasoned pro or just dipping your toes into the world of digital advertising, this guide will equip you with the knowledge and tools you need to get started and achieve maximum impact.
Google Ads is a powerful digital advertising platform developed by Google that allows businesses to promote their products, services, or brands to target audiences.
Its primary purpose is to help businesses reach people who are actively searching for products or services similar to what they offer.
Google Ads can appear above or below search results on Google.com, as well as on Google Play. They operate on a pay-per-click (PPC) model, where you pay each time a user clicks on your ad.
You can set bids for your ads, either manually or using automated bidding strategies.
Common bidding options include cost-per-click (CPC), cost-per-thousand-impressions (CPM), and cost-per-conversion (CPA).
Google assigns a Quality Score to each ad, based on factors like relevance, landing page quality, and historical performance. Higher Quality Scores can lead to better ad positions and lower costs.
When someone clicks on your ad, they are redirected to a landing page that shows them more information about your product, service, or brand.
Here's why running Google Ads can be great for your ecommerce business:
With Google Ads, you can showcase your products and brand to millions of active searchers on Google's platforms every day.
With over 8.5 billion searches performed on Google daily, running ads gives you access to a vast potential customer base that's actively looking for products like yours.
Another great benefit of Google ads and ecommerce is targeted advertising. Google Ads offers powerful targeting options that allow you to reach your ideal customers based on factors such as:
This level of precision ensures your ads are seen by people most likely to be interested in your products.
Google Ads supports various ad formats tailored for ecommerce businesses. These formats include:
You can choose the format that best fits your marketing goals and target audience.
By running Google Ads, you're putting yourself directly in front of competitors' listings. For many industries, Google Ads drive a significant portion of online sales - up to 18% for some ecommerce categories.
With Google Ads, you only pay when someone clicks on your ad or takes a specific action (like making a purchase). This allows you to track the exact return on investment for your advertising spend.
Google provides robust analytics tools to measure ad performance. You can use this data to continuously refine your campaigns, and improve ad relevance, bids, and overall performance over time.
While Google ads often focus on acquisition, They also offer opportunities for customer retention through remarketing campaigns. These allow you to target users who have previously interacted with your site, encouraging repeat purchases.
Are Google ads right for your ecommerce business? Before investing in Google ads, let's look at a few things you need to consider.
Ready to start your first Google Ads campaign? Here's a detailed guide on how to set up a Google Ads campaign:
Before setting up your campaign, clearly define your advertising goal. Some common objectives include driving sales, generating new leads, building brand awareness, increasing website traffic, etc. Your chosen objective will influence many decisions in the campaign setup process.
Select the appropriate campaign type based on your objective. Different campaign types serve different purposes:
Each type has its own strengths and is suited for different marketing goals.
Create a Google Ads account if you don't already have one.
Provide basic business information like name and website URL. Link existing Google accounts for faster setup and tailored recommendations.
Choose your primary conversion goal. This helps Google recommend the most suitable campaign types and bidding strategies for your specific needs.
Decide on your average daily budget. This controls how much you spend each day on your ads. Remember, you can adjust this later if needed.
Select an appropriate bidding strategy. This could be:
Upload your ad assets, including Headlines, Descriptions, Images, Videos (for video campaigns), Callouts (additional text to highlight benefits), Sitelinks (links to specific pages on your website), etc.
Lastly, preview your ads to ensure they look good across different devices.
Define your target audience:
Set up any additional campaign-specific settings:
Review all settings and confirm your payment details. Once approved, your campaign will go live. If you are optimizing for online conversions, set up conversion tracking before launching. This allows you to measure the success of your campaign accurately.
After launch, continuously monitor your campaign performance:
Remember, effective Google Ads requires ongoing optimization and refinement based on performance data.
Here are the different types of Google Ads campaigns you can run for your ecommerce business:
Search campaigns feature text ads on Google search results. They're ideal for:
Search campaigns offer highly specific targeting based on search queries.
Display campaigns showcase image ads across websites, apps, and Google-owned properties like YouTube. They're great for:
Display campaigns allow you to reach a broader audience across various platforms.
Video campaigns feature video ads on YouTube and other websites. They offer different subtypes tailored to meet specific goals. They're suitable for:
App campaigns help promote mobile apps across multiple channels. These campaigns are particularly useful for businesses with mobile apps. Key features of Google app campaigns include:
Shopping ads are worth noting as they're crucial for ecommerce businesses. With shopping ads, you can showcase products with images and prices. These ads appear in Google Shopping results and product listings and are ideal for driving sales from visual product advertising.
Performance Max is a goal-based campaign type that allows you to access all Google Ads inventory from a single campaign. Key features include:
Performance Max campaigns are designed to be easy to set up and let Google's AI optimize performance in real-time across channels using Smart Bidding.
When you are setting up your shopping campaign, you will need to choose between Performance Max (where Google automates the process) and the Standard Shopping campaign (where you do things manually). Each has its benefits and downsides. Here are some differences between Performance Max and Standard Shopping campaigns:
With Google ads, you can expand your online presence and reach customers who are ready to buy your product.
To maximize your return on investment, continuously monitor and optimize your campaigns based on your performance data. You also want to stay updated with the latest from Google to ensure you stay competitive.
At ePlaybooks, we can help you amplify your online presence and drive qualified leads using Google ads.
With Google's dominant market share and the billions of searches conducted daily, leveraging Google Ads can significantly increase visibility and reach for your ecommerce business. However, for success, you need effective targeting strategies and a commitment to continuously refine campaigns based on performance data.
You can earn money from Google Ads via Google AdSense. This platform allows website owners and content creators to monetize their online presence through Google's advertising network. Here's how it works:
Keep in mind that AdSense is a passive income stream and earnings depend on factors like content quality, visitor engagement, and ad relevance. You can earn over $500 per month in competitive niches.
Yes, you can create an ecommerce website using Google Sites, though it comes with some limitations.
You can add ecommerce capabilities to your Google Sites website using third-party extensions like Ecwid. Ecwid offers several ways to integrate an online store into your Google Sites website.
The cost of running Google Ads can range from $100 to $10,000 per month. Most businesses fall somewhere in between this range. On average, businesses pay $0.11 to $0.50 per click (Cost Per Click, or CPC) or $0.51 to $100 per 1000 impressions (CPM, or Cost Per Mille). Several factors contribute to the cost of Google Ads including industry, campaign targeting, Ad network, keywords, and quality score.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now