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Consumers scroll through countless websites and content online every day. To grab the attention of potential customers and increase sales, you need to lure them in with an irresistible ecommerce landing page. With an effective ecommerce landing page, you can turn those clicks into cash.
In this article, we have curated a list of what we consider some of the best ecommerce landing page examples to get your creative juices flowing and inspire you to create a high-converting ecommerce landing page.
Before we dive into our list of ecommerce landing page examples, what exactly is an ecommerce landing page?
An ecommerce landing page is a type of webpage that is created to persuade website visitors to take a singular action on your ecommerce store. In other words, it is designed to turn website visitors into customers.
For example, when an online shopper clicks on a coffee ad, they are immediately taken to a page that persuades them to take further action.
Unlike regular web pages, an ecommerce landing page focuses solely on the call to action. It uses elements like a magnetic headline, social proof, and a call to action button.
To make the most out of your marketing campaigns and increase your conversion rate, you need an ecommerce landing page.
Here are some more reasons why you need an ecommerce landing page:
Your product page or homepage may not be able to emphasize certain benefits or interests of all your customers. With a landing page, you can create ads for targeted audiences and specifically address their needs.
When an online shopper clicks on an ad or an email, they expect the messaging to speak about that discount or that benefit.
A generic product page may not be able to deliver messaging that meets this shopper’s expectations, reducing the chances of making a purchase.
However, with an ecommerce landing page, you can create more personalized messaging that addresses the needs and expectations of potential customers.
Nothing is as frustrating as clicking on an ad and immediately landing on a page that says absolutely nothing about the product or service. With a landing page, customers can know more about your offer and make a buying decision. Overall, this creates a pleasant shopping experience for your customers and increases trust.
Having thousands of clicks feels great. However, you want to turn those clicks into paying customers. With a landing page, you can create ads that address specific customer needs, provide value, and increase conversion rates. A landing page typically consists of an offer that the customer is interested in. The offer could be a free trial or a discount. When a customer finally buys a product or subscribes to a service, it counts as a conversion.
Now to the part you’ve been waiting for. Here’s a list of some of the best e-commerce landing page examples from different brands in no particular order:
Hello Fresh makes our list of one of the best ecommerce landing pages for good reasons. First, it introduces the website visitor to a warm, friendly atmosphere with colorful food images, a benefit-driven headline, and a clear call to action to persuade them to create their own plan.
The landing page further describes what the HelloFresh meal kit is about. It also describes what’s in the box and includes a clear CTA. Below the page, you will find Instagram posts that help new and existing customers interact with the brand.
Doodly perfectly uses engaging video content to explain to customers how they can create creative cartoons and visualizations for their own webpage. Doodly goes ahead to describe what their services are about, including their features and plans.
Far below the page, you will see some videos created by their customers and a truckload of social proof. They also include a clear call-to-action persuading potential customers to simply “Try Doodly”.
Through this landing page, Thistle advertises their plant-based meal subscription.
Using high-quality images and creative copy, Thistle lavishly highlights its value proposition.
On the page, you will see what's in your delivery, as well as other benefits of Thistle food.
Thistle also pays attention to its health-conscious customers by providing more information about the nutrients found in their food.
They also use positive reviews as social proof to increase their conversion rate. You will also see a clear call to action persuading potential customers to get started.
BoxyCharm is a cosmetics brand that effectively uses its landing page to upscale the beauty subscription box. The journey begins with a captivating headline and a catchy image of their cosmetics. There is also a clear CTA at the top of the page. The landing page also describes the benefits of subscribing to the beauty box, as well as a simple guide on how it works.
One of the quickest ways to boost conversions is to include social proof. Testimonials, customer reviews, and endorsements from top companies and celebrities can convince your potential customers to shop from your store. The Farmer's Dog does this extremely well. As soon as you land on their page, you will notice social proof from top companies like Google, Today, and Fast Company. Below the page, you will also see thousands of customer reviews.
Social proof is not the only thing Farmer's Dog gets right. They also use creative copy and high-quality images to highlight the benefits of choosing their service. Their call to action is also clearly scattered from the top to the bottom of the page.
Larq uses high-quality photography and animated product images to highlight the product’s features.
One thing that stands out on this Larq landing page is the use of social proof. The page comes with thousands of reviews from customers as well as top companies like Oprah Magazine.
There's also a clear call to action persuading customers to shop for their product.
Shopify is the platform behind thousands of unique ecommerce websites you see today. The landing page includes several images and straightforward explanations that describe their services. It also includes a simple call to action to persuade customers to try out their service. Shopify also includes reviews in its landing page.
Amazon is an ecommerce giant with over 200 million Prime members. While their landing page looks simple, it is effective. It has a clear value proposition above the fold: “Fast free delivery on millions of items”. It has several subheadlines and sections that outline the benefits of Amazon Prime. This includes the Prime Video entertainment library, Amazon Music, Prime Reading, and Prime Gaming perks. Each section includes engaging visuals and mini CTAs to learn more. It also has one prominent CTA to Get Started.
AllBirds’ page opens with bold visuals of their signature shoes, paired with a simple, clear value proposition. The design emphasises sustainability and natural materials (e.g., wool, eucalyptus, sugarcane), which align with the brand’s identity. Shoppers can quickly select “Men / Women”, and the landing page directs them to product categories rather than overwhelming them with choices.
BEHAVE Candy claims to be the first clean candy label offering healthy, low-sugar candy options to consumers. Its landing page has bold colors and typography to capture the attention of shoppers, ensuring high visibility and engagement. The high-contrast CTA also draws attention to the “Shop Now” button, showing users exactly where to click. The page has minimal distractions and focuses on the better ingredients and “what you get” rather than a huge catalog.
On the homepage of LIV Watches, the hero area features a striking, large image of a watch, bold typography (“Limited Edition”, “Swiss Automatic”, etc), and a clear CTA “GET YOURS →”. They also include a trust signal: “FREE SHIPPING + 90 DAY RETURNS” prominently displayed.
The high-resolution product images and varied angles/views help to convey craftsmanship and quality. LIV also creates a sense of urgency with its limited edition product. If you want to get their wristwatch, you know that you need to act fast.
LUSH (a cosmetics and bath brand) emphasizes brand values (“100% vegetarian, handmade, not tested on animals”), which resonate with their target audience. The design also supports their message of ethical and handmade products.
Everlane has a curated landing page rather than a generic catalog, which guides visitors towards making a decision. Their landing pages use plenty of white space, simple typography, and strong product or lifestyle imagery. This helps the visitor focus on the product and the message rather than being overwhelmed. Everlane also emphasizes transparency (e.g., how much materials + labor cost) and ethical/sustainable manufacturing.
Casper uses a strong benefit-driven headline that delivers a strong promise and guarantee: “An obsessively engineered mattress at a shockingly fair price. Try sleeping on a Casper for 100 days, with free delivery and painless returns.” The layout uses plenty of white space, minimal distractions, and a focus on the mattress product. Casper also highlights awards, press mentions, and review counts (“nearly 1 million customers, over 20,000 reviews”) in its landing page, which boosts credibility and makes it easy for shoppers to make a purchase decision.
Winc uses very short, punchy headlines that immediately convey the offer. The benefit is clear, so the visitor knows what they’re getting. It uses high-quality photographs of wine bottles, wine boxes, and the product so people can visualise what they’ll get. Winc leads visitors into a short quiz (“what type of wine do you like?”, “what flavour profile?”, etc) which helps personalise the offering. The page has a clear call to action that steers the visitor toward one main action: “Get Started” or take the quiz.
Beats uses a landing page with bold, contrasting colours and vibrant product imagery that immediately draws attention. It has minimal text, letting the photography speak and leading to quick impact and conversion. Beats also has a clear CTA and simple layout focused on one product line, which keeps the visitor’s focus.
Nuun uses a vibrant, playful design (e.g., tropical fruits, emojis) which aligns with the brand’s light-hearted wellness tone. The copy and visuals tie together to create a mood rather than just a display of product features.
The landing page focuses on a single conversion goal (join the loyalty program) with multiple CTAs leading to the same outcome.
TKEES is a stylish sandal brand that uses its landing page to capture traffic. The brand uses a video header above the fold and a minimal design to let the product shine. The page focuses on one single goal, which is to get the visitor to shop their product. It has clear CTAs that link directly to their product pages.
This landing page from Ridge shows a sleek view of the product. The bold image header shows shoppers the major features of the wallet as well as a glimpse view of the wallet, inviting them to learn more. It is fully focused on a single product/kit (wallet + accessories), which reduces distraction and helps conversion. The high-contrast imagery and zoomed-in product visuals also show quality and texture.
Theo Chocolate has a dedicated landing page for a specific shopper segment, the “Wedding & Special Events” page. It offers a clear call to action to download their guide, which helps capture leads and funnel event-buyers. The brand highlights strong values above the product (“organic”, “fair trade”, “bean-to-bar”, etc). This adds authenticity and trust, helping customers make a buying decision. It also uses high-quality product imagery, lifestyle shots, and a clean layout that attracts consumers to the product.
What exactly makes a great landing page? Here are some best practices for a high-converting ecommerce landing page:
Linking a buyer persona to your landing page helps you create an offer that best appeals to them. Create a buyer persona highlighting their pain points, needs, interests, etc, and create a landing page that is dedicated to addressing the buyer's need.
Consumers don’t want to know the complex features of your products. Some may not even have a clue what they are. Instead, consumers want to know how your products will add value to their lives. So, when creating your landing page, you want to ensure your headline, copy, and call to action are benefit-driven.
The most effective landing pages have only one offer. Presenting customers with multiple offers can leave them too confused to pick any. Pick the best offer for your landing page and stick to it.
Social proof is effective because it helps consumers make a buying decision. 88% of consumers will trust an online review as much as they trust a recommendation from a family member or friend. You want to include social proof like testimonials and reviews throughout your landing page to persuade potential customers to take action.
When shoppers come to your landing page, they should instantly know what your offer is and how they can take advantage of it. Your landing page should only include one call to action. Having multiple call to actions on your landing page can leave customers confused, leading them to take no action at all. You also want to include your call to action at the top of the page as well as throughout the page. Ensure the call-to-action button is visible and attractive.
To ensure you’re getting the most out of your landing page, you want to ensure you track your performance with the right metrics. You can use tracking software like Google Analytics to keep an eye on your overall performance. Here are a few metrics to help you evaluate your landing page performance:
To grab the attention of your customers and increase conversion rate, you need to create an ecommerce landing page that is irresistible and high-converting. You want to ensure your ecommerce landing page includes important elements like a catchy headline, well-written persuasive copy, a great offer, and a clear call to action. You can go through some of the ecommerce landing page examples above to get started.
Looking to grow your online sales? At ePlaybooks, we can help you design landing pages and ecommerce stores that don’t just attract attention but convert.
To create an ecommerce landing page:
You can use tools like Shopify, Unbounce, or Shogun to help you design landing pages.
The most successful ecommerce website globally is Amazon, generating hundreds of billions in annual sales and hosting millions of third-party sellers. Other top performers include Alibaba, Walmart, eBay, and Shopify stores.
Yes, you can use Shopify to build landing pages. Shopify offers page builders like Shopify’s Online Store Editor, Shogun, or PageFly, which let you create custom landing pages for promotions, product launches, or email campaigns.
An ecommerce landing page is a dedicated web page created to persuade website visitors to take a singular action on your ecommerce store. In other words, it is created to convert visitors into customers or leads. A good ecommerce landing page typically includes a hero image and a clear headline, value proposition, social proof or reviews, and a single, focused call-to-action.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now