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You’ve probably already considered selling on Amazon but its way easier than you think.
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We consume digital products every day from music to videos, ebooks, and online courses.
Digital products are a cost-effective way to generate income for your business. They are intangible goods that you can easily launch and distribute. What's more, once you create a digital product, you can sell them repeatedly to different customers.
But what kind of digital products can you sell? What are the best platforms to sell digital products?
Read on as we look at some of the best digital products online as well as platforms you can promote and sell them.
Digital products are goods and services that exist solely in digital form. They are created, distributed, and consumed digitally, using electronic devices such as computers, smartphones, or other digital mediums.
Digital products do not have a physical presence and are experienced digitally. They can be distributed instantly over the internet, which means you don't need physical distribution channels.
Digital products can be easily scaled to accommodate a growing customer base with little incremental costs. You can also easily make updates and improvements unlike with physical products that may require replacement or additional features.
Your Uber app or Facebook app is an example of a digital product.
Selling digital products comes with many benefits. One of the most obvious is convenience. When selling physical goods, you have to deal with many processes including sourcing, packing, shipping, and distribution. However, with digital products, you can successfully avoid these processes. Here are more reasons why you should consider selling digital products:
Not only are digital products less complicated to sell but they are also less costly. With no recurring cost of goods, warehouse maintenance costs, shipping costs, and other costs you can have higher profit margins.
Also, you won’t have to make heavy investments or incur high overhead costs.
For example, creating an ebook might take time and effort upfront, but once it’s done, you can sell it infinitely without additional costs.
Digital products are easy to distribute as they are sold electronically. They can be sold to an unlimited number of customers without additional work. Whether you sell one copy or a thousand, the effort remains the same, making it a highly scalable business model. For example, you can create an online course that can be sold to millions of students worldwide, generating passive income for years.
Digital products can be easily updated or revised based on customer feedback or new trends. This allows you to improve your offerings and keep them relevant without starting from scratch.
Since the cost of production and distribution is low, digital products often come with higher profit margins. This makes it easier to reinvest in marketing or expand your product line.
We know that selling digital products comes with lots of benefits. However, knowing the kind of digital products to sell and on what platforms to promote them will ultimately help you increase sales and online business revenue. Let’s look at some of the best digital products that you can sell online:
eBooks are one of the most popular forms of digital products. The great thing about eBooks is that you don’t need to be a professional author to create one. If you have expertise in a specific area, whether it’s fitness, finance, cooking, or self-help, you can package your knowledge into an ebook and sell it on platforms like Amazon Kindle, Gumroad, or directly through your website.
With the rise of e-learning platforms like Udemy, Teachable, and Coursera, online courses have become a booming industry. We see a lot of YouTube videos on various subjects all over the internet.
Online courses are a type of digital product you can sell to generate income. If you have expert knowledge in certain fields like coding, photography, language learning, etc, you can create tutorials and lessons on the subject and sell them on an e-learning platform.
If you love photography and are skilled in taking good photographs, you can consider selling your work to make a profit. There is a need for high-quality images as many businesses set up their ecommerce stores. You can create your online photography store and sell your work or put them up on stock photo websites like Unsplash and Pexels.
Another tremendous digital product you can sell online is templates and printables. You can create templates or tools that help people carry out their tasks more effectively. They’re easy to create with tools like Canva and you can market them to various niches such as education, fitness, or business productivity. Some templates you can create include resumes, cover letters, PowerPoint slides, digital strategy templates, spreadsheets, infographics, and so on.
Music and audio are powerful digital products you can sell. Music and Audio can be a medium to entertain, motivate, inform, or inspire people. You can monetize your music talents by putting up your songs for sale. You can also create podcasts, sound effects, music samples, or audiobooks and put them up for sale.
The Global business software market came at a whopping USD 584.03 billion in 2024 and is expected to grow annually by 12.1% from 2025 to 2030. With this massive market comes many opportunities. Small and large businesses and individuals need various software to speed up daily tasks. If you are skilled in coding or product development, you can create apps that solve a problem and sell it to generate income. Some products you can sell include mobile apps, fitness apps, WordPress plugins, and so on.
The gaming industry is also expanding. Though time-consuming, you can create your own game. Platforms like Steam allow developers to sell their products directly to gamers.
Selling plugins and extensions online, particularly for platforms like WordPress can be a profitable venture for you. You can develop and sell plugins and extensions to generate passive income, especially if they're popular among users. You can choose to sell on marketplaces like the WordPress.org Plugin Directory and access a large audience. However, keep in mind that there are fees and limitations which can affect your profitability. You can also choose to sell directly from your website and get complete control over your product pricing and branding.
If you have programming skills, creating and selling mobile apps can be highly profitable. The demand for useful tools and entertaining apps is always on the rise. You want to find a niche that hasn't been saturated and develop an app that solves a problem or fills a gap in the market.
If you are a graphic designer, you can create and sell templates, logos, fonts, and design elements to people who need visual elements for their website, videos, branding materials, and more. Websites like Creative Market and Etsy are great platforms for selling such digital products.
Selling your digital products individually is great. But what if you could sell it with a better approach? You can bundle your digital products and sell them as a paid subscription to generate income for your business.
For example, if you are a blogger, you start a membership site where users have to pay to access exclusive content. You can do this for your podcasts, webinars, or any type of content. What's great about memberships is that you can grow an online community that consistently subscribes to your content.
When it comes to selling digital products, just like selling physical goods, where you sell your product matters. When choosing a platform to sell your digital product, consider factors like what you sell and your budget. Here are some of the best platforms to sell digital products online:
Amazon is one of the largest marketplaces in the world and was originally designed for physical products. Selling on Amazon is profitable for many business owners and retailers as the platform has a large customer base.
Over the years, the platform has adjusted to selling Amazon digital products. But what are the best products to sell on Amazon? Can you sell all forms of digital products on Amazon?
Amazon first adjusted to selling ebooks through their publishing platform, Kindle Direct Publishing (KDP). With Amazon holding 68% of the eBook market, eBooks are a high-demand product to sell on Amazon. If you are selling ebooks, you can publish them using the Kindle Direct Publishing platform(KDP) and increase sales on Amazon.
You can also sell music via TuneCore or graphics and art via Amazon Merch. However, Amazon is not the best platform for other forms of digital products.
With millions of Etsy users worldwide, this platform is a go-to for vintage sellers and craftspeople.
It is also a great platform to sell digital products. If you are creating eBooks or online courses on craftsmanship or DIYs, Etsy could be the best platform to promote and sell them. However, you need to be mindful of your visuals as this can impact the sales of your digital product.
For digital products like audio or videos, Etsy does not provide robust features that can effectively promote your product.
Shopify has fast become a popular ecommerce site. However, people are not just selling physical products.
With their Digital Downloads plugin, you can put up digital products on your Shopify store. Customers can download the product immediately and get a download link right in their inbox. You can sell digital products like music, eBooks, templates, and guides.
Online course marketplaces like Udemy provide a wide range of online courses for students. You can sell your courses on these online course platforms to create awareness and make sales.
Udemy requires no fee to host your course. This means you can publish as many courses as you like. However, the platform will take a portion of your income to drive visitors to your course. Other online course marketplaces where you can sell your courses include Skillshare, Thinkfic, and Teachable
Apart from the above platforms, you can create your own custom digital store and sell a wide range of digital products.
You want to consider factors like your target audience, type of product, as well as the pros and cons of the online marketplace to choose which is best for your digital products. Here are factors to consider when choosing which online marketplace to sell your digital product:
Creating a great digital product is only half the battle. Success comes from getting it in front of the right audience. Whether you're selling ebooks, online courses, software, or design templates, effective promotion is key to driving traffic and generating sales.
Selling on popular marketplaces like Amazon won't guarantee automatic success. To generate large traffic and increase sales, you need to promote your digital products.
Here’s how you can promote and sell your digital products effectively:
SEO is a foundational strategy for promoting your digital products. It involves optimizing your website and content to rank higher in search engine results. This attracts potential customers, increasing organic traffic and ultimately sales.
You want to start with keyword research using tools like Google Keyword Planner and Ahrefs to identify phrases your target audience uses when searching for your product. Creating content around these keywords will position your website as the solution for potential customers’ problems, ultimately boosting your visibility and sales.
You can leverage social media platforms like Instagram and Facebook to attract an audience for your product. You can post educational or inspirational social media content or invest in email marketing to drive traffic to your digital store.
You can also leverage social media influencers to help you promote your digital product. Collaborating with bloggers and influencers within your niche can increase your product's reach. You can tap into established audiences, potentially leading to increased brand awareness and sales.
Paid advertising, such as Google Ads or social media ads like Facebook ads, and Instagram ads, can quickly increase your product's visibility, especially if you’re launching a new product or running a promotion.
You can run unique targeted campaigns on these platforms to reach potential customers who are interested in your product.
Creating helpful, SEO-optimized content around your niche can attract organic traffic from search engines, building trust and authority in your space. You can write blog posts, tutorials, and guides related to the problems your product solves.
Include calls-to-action (CTAs) within your content that direct readers to your product page.
Use SEO techniques to rank your content higher on Google, targeting keywords your audience is searching for.
Reviews can be a powerful tool to clear customer objections and build confidence in your customers. Testimonials and reviews can significantly impact purchasing decisions, especially in the digital space where credibility is important.
You can leverage positive feedback from satisfied customers to build trust with potential buyers. You can share these testimonials and reviews on your website, social media posts, and emails.
From lesser costs and investments to ease of set-up and quick deliveries, numerous benefits come with selling digital products. In today's world of ecommerce and technological advancement, there are many digital products you can start selling today. You can also check out our article on how you can sell digital products on Amazon.
An example of a digital product is an ebook. Ebooks are electronic versions of books that can be downloaded and read on devices like tablets, e-readers, or smartphones. They are popular because they’re easy to distribute, require no physical inventory, and can be sold on various platforms like Amazon Kindle, and Gumroad. Other examples of digital products include online courses, software, digital art, and music files.
Several digital products have gained popularity in the United States. Some digital products that sell most in the US include online courses, ebooks, software and mobile applications, digital art and graphics, music and audio files, podcasts, and printables.
Determining the single best-selling digital product can be challenging due to varying market trends and consumer preferences. However, some of the best-selling digital products include ebooks, online courses, music and audio, mobile applications, etc
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now