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It’s no news that Black Friday is the largest shopping event of the year with Cyber Monday following closely.
Black Friday gives brands the opportunity to increase their sales and revenue and take their business to the next level.
But how does this happen? How can you turn a large number of prospects into paying customers?
Well, there are many components to Black Friday success, however, one thing that can help you turn visitors into customers is a landing page.
In this article, we will take you through what a Black Friday Landing page is, why it is important, as well as some landing page optimization tips to help you design a high-converting landing page.
When a customer clicks on a social media ad or email ad link, they are immediately redirected to what is called a landing page.
A landing page gives context to your ad and guides the customer through the offer to convert them. This could be signing up for an ebook or purchasing a product.
So, a Black Friday landing page is simply a page where your customers land after clicking on a link to your Black Friday deals.
With your Black Friday landing page, you can communicate the value of your offer and lead them to grab the offer on your ecommerce store.
So why do you need a Black Friday landing page? Well, here are a few reasons you should consider a landing page for your Black Friday sales:
A landing page typically focuses on one goal - to turn a shopper into a paying customer. Creating a Black Friday landing page will help announce your Black Friday sales offer, pull traffic to your ecommerce store, and get customers to take action.
When creating your landing page, narrow your focus to one audience type. For each audience type, you can create a different landing page.
Without a landing page, customers may take a while to find your Black Friday sales offer. A customer may get to your homepage and become distracted or confused with lots of information. They may interact with many other offers, pulling their attention away from the main goal. With a landing page, you can narrow your customer’s choices down to a singular action.
Black Friday is one of the largest shopping days of the year, with consumers spending billions globally. A dedicated landing page allows you to capture a significant portion of this huge market by advertising your deals prominently and directing traffic to your online store.
Focusing on one goal and narrowing your customer’s choices with a landing page will ultimately increase your conversion rate. A well-designed and optimized landing page can turn your visitors into paying customers.
Collecting data specific to your Black Friday campaign allows you to gain insights into consumer behavior and preferences. This can be invaluable when crafting future marketing strategies, allowing you to tailor your offers more effectively and target visitors more accurately in the future.
Creating a landing page that converts involves including some key elements that work together to attract and engage visitors while guiding them toward taking the desired action. Let’s look at key elements that your Black Friday landing page should have to increase conversion rate:
Your Black Friday landing page headline is the attention grabber of your landing page. This is the first thing customers will see before deciding to click. A strong headline immediately captures attention and communicates the main benefit of the product or service you are offering. Your headline should be concise and compelling enough to make visitors want to learn more about your product or service.
The hero section is the first section visitors see upon landing on the page. Your landing page should include a captivating image or video, as well as a brief, persuasive message that supports the headline and introduces the benefits. You want to design this section to minimize distractions and encourage visitors to further engage with you.
Maintaining a well-balanced layout ensures that your landing page is easy to navigate and visually appealing. This includes using legible fonts, spacing your elements appropriately, and organizing your content in a logical order. The layout should allow visitors to read through easily, with key information provided as needed. Avoid cluttering and focus on information that is relevant to your product or service.
The copy on your Black Friday landing page plays a very important role in persuading visitors to take action. Your copy should be clear, concise, and resonate with visitors emotionally, addressing their needs and pain points directly. Ensure you break up text into short, readable paragraphs and strategically place calls-to-action (CTAs) throughout the copy to guide visitors toward the desired outcome.
High-quality images and videos can significantly improve the appeal of your Black Friday landing page. Your images and videos should complement the text and support the message being communicated. You can use visuals to communicate the benefits of the product or service, showcase customer testimonials, or demonstrate the product in use. You want to choose visuals that are relevant, high-resolution, and professionally edited to show professionalism and boost your credibility.
You want to lavishly use social proof throughout your landing page. Social proof, such as customer testimonials, and case studies, are a powerful way to increase trust and persuade visitors to take action. Social proof shows visitors that others have had positive experiences with your product or service. This reassures potential customers that your product or service will indeed benefit them.
Imagine your customers going through a beautiful landing page and not knowing exactly what to do next. CTAs are crucial for guiding visitors toward the desired action you want them to take. Whether that's buying a product, or signing up for a newsletter. Ensure your CTAs are easily noticeable. Use contrasting colors and clear wording. Place them strategically near the end of the copy or in the hero section to capture the interest of visitors.
You want to include your contact information on your landing page. Providing contact information gives visitors confidence that they can reach out to you for support or inquiries. This transparency builds trust and encourages visitors to further engage with your brand.
You want to Include phone numbers, email addresses, and links to your brand’s social media profiles.
Lastly, ensure that all elements of your Black Friday landing page, from the headline to the CTA, consistently reinforce the same message. Consistent messaging throughout your landing page prevents confusion and increases the likelihood of conversion by keeping the visitor focused on the primary objective.
You have an amazing offer but need to create a high-converting landing page to promote it and attract customers. Let’s find out simple yet effective ways you can design and optimize your Black Friday landing page:
The first thing you want to do before creating your landing page is to get clear on your marketing goal. Without clear goals, it will be difficult to measure the success of your Black Friday landing page.
What offer is your landing page trying to communicate? How do you want to market the offer? What is the final call to action? You want to streamline your overall efforts to arrive at one goal. If you’re working with a marketing team, you want to communicate with them to align your Black Friday campaign with the overall marketing goal.
In simple terms, be clear on what you want your landing page to achieve for Black Friday sales.
Choosing a type of landing page should be based on the type of ad you’re running as well as your call to action. There are multiple landing page types you may want to choose from. You may want to use a click-through landing page that focuses on a particular product along with its features and benefits.
Another type of landing page you can use is a squeeze page which can work great for sales announcements or exclusive deals. You can use a squeeze page to collect details like email addresses from customers.
You can also use a product page to capture customers who are considering a purchase but haven’t decided.
With all the noise that comes with Black Friday sales, you want your landing page to shine through but also not appear overwhelming. Avoid cramming up lots of texts together. Ensure your landing page design is attractive yet simple. Use high-quality product images, background images, or some motion graphics to bring your product and brand to life. Your branding colors, logo, and images should be consistent and work with other elements on your landing page.
During Black Friday sales, consumers are scrolling through different offers, looking for the most attractive one. Your landing page gives you the opportunity to emphasize the benefits of your offer and guide consumers to make informed decisions. Captivate your customers with an interesting headline to draw their attention to your offer. Highlight your special offer on your landing page and communicate the benefits of your offer in simple and clear words.
Your images should also communicate the benefits of using your product. For example, if you’re selling makeup, you can show your product on different skin shades.
What you say can either convince the customer to stay or leave. The key is to communicate clearly using simple messaging. Avoid complex words that can confuse or distract your customers. Focus on communicating the benefits of your offer, product, or service. Keep your landing page content concise and sweet.
If you are conveying a complex message, you want to incorporate images or infographics that provide more context.
Beautiful landing page designs will only make sense if they provide a great shopping experience for your customers.
First, you want to consider how your landing page will appear on both desktops and mobile. Many customers use their mobile devices to shop online, so you want to pay particular attention to your mobile layout. Ensure all elements are in place with the most valuable information on the first fold of your page.
When all is said and done, your customers should be able to know exactly what their next action should be. Your call to action should be dependent on the type of advertising campaign you are running.
Ensure your call to action button stands out among all other elements on your landing page. You can do this by using a different color and style from the background.
Your CTA should also be visible, appearing on the first fold of your landing page. You don’t want your customers to go around searching for your CTA button.
Black Friday sales come with a lot of hustle and bustle. Consumers are moving through different offers trying to find the best ones before it is no longer available. No consumer wants to spend all their time on a slow page. Invest some time and money to revamp your website and improve its speed. Avoid large images and content that take time to load.
Here are three Black Friday landing page examples to inspire you:
Tessa Arias, the master chef behind Handle the Heat specializes in making cookies and desserts. In this Black Friday landing page, she uses color contrasts in the headline and high-quality images to grab the attention of consumers.
The landing page also emphasizes exactly the value of the offer by adding a price tag to it. The page also highlights exactly how much customers will save by grabbing the offer. For a sense of urgency, she uses a limited-time offer.
A clear call to action button appears on the first fold of the landing page, telling customers exactly what their next action should be.
The Winery at Bull Run is a company famous for selling great award-winning wines. For their Black Friday campaign, they keep things simple and classy with a black-and-white theme. The countdown is a perfect reminder that customers only have a limited time to grab the offer.
As you scroll down the page, the company explains the different offers and at what time they would be available to build expectations.
Passion for Savings, a money-saving website uses a simple landing page copy that tells consumers exactly what to do. It has a beautiful design with a simple layout and a form where customers can put in their name and email address. The clear “Sign Me Up” button comes in a contrasting color, showing customers exactly where to click.
Your Black Friday landing page is an excellent way to turn prospects into customers and pull in sales during the biggest sales event of the year.
There are many elements involved in creating a winning landing page. However, remember to keep your Black Friday landing page aesthetically appealing, and easy to digest. Don’t forget to pull it all together with a clear call to action.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now