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You’ve probably already considered selling on Amazon but its way easier than you think.
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At ePlaybooks, we help our clients build immersive Amazon stores that showcase entire product catalogs, strengthen brand identity, and increase customer engagement and trust.
The Amazon storefront is an advertising feature that allows sellers to showcase their products and brand in an exclusive location, free from competitors, with their own unique and trackable URL.
Unique templates, multiple pages, shoppable images, advertising, and brand analytics.
7-step process: Go to Stores tab → Enter brand info → Create homepage with template → Design multiple pages → Add content tiles → Add products → Submit for publishing.
Add store link to marketing channels, take advantage of Sponsored Brand Ads, leverage the Brand Referral Bonus program for external traffic, and use brand analytics to optimize performance.
If you have more questions on how to build an Amazon store unique to your business, you can reach out to us on ePlaybooks.
Yes — Amazon Storefronts are only available to brand owners enrolled in Brand Registry with a registered trademark. This means individual seller accounts are not eligible. You'll need to upgrade to a Professional Seller account ($39.99/month) and complete Brand Registry enrollment before the Store Builder option even appears in your Seller Central dashboard. Once enrolled, you also unlock additional brand tools like A+ Content and enhanced advertising options — all of which complement your storefront. For US sellers who need help navigating Brand Registry setup and account configuration, ePlaybooks' Amazon Account Management service covers this end to end.
Amazon typically reviews new storefront submissions within one to two business days, though it can take up to a week during peak seasons. To avoid delays, make sure your storefront meets Amazon's content guidelines before hitting submit — common rejection reasons include low-resolution logos, missing meta descriptions, or non-compliant imagery. Once approved, your store goes live automatically and a branded URL is assigned to your account. If you run into approval issues or Seller Central errors during setup, ePlaybooks' guide on Amazon Seller Central common problems covers the most frequent roadblocks and how to resolve them quickly.
Building your storefront is only half the work — getting traffic to it is where most US sellers fall short. Your storefront can serve as a landing page for Sponsored Brand Ads, and you can also drive external traffic from Google, YouTube, and social media directly to your store homepage. Inside Amazon, linking your PPC campaigns to your storefront rather than individual product pages improves brand discoverability and average order value. Outside Amazon, your storefront's custom URL makes it easy to promote across email, influencer campaigns, and paid social. For a deeper look at how to design your store for maximum conversion, ePlaybooks' guide on how to design Amazon storefronts walks through the key optimisation strategies in detail.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now