Turbo-Charge Your Revenue!
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now
The holiday season is drawing close and festivities are everywhere. Consumers are buying gifts, shopping for their favorite, and spending more than at any other time of the year. For Amazon sellers, the holiday season is the busiest time of the year. However, it is also a great opportunity to increase sales and revenue. According to statistics, Amazon had a “record-breaking” holiday quarter with revenues rising 14% year-over-year to $170.0 billion in 2023. As an Amazon seller, to maximize sales during the holiday season, it is important to have a solid strategy. With adequate planning and implementation of these strategies, you can make the most out of the holiday season.In this article, we will look at some key Amazon seller strategies that can help you crush sales during the Amazon holiday season.
The Amazon holiday season typically takes place within a few weeks which leads to Christmas. It includes significant holiday events like Halloween which will be held on October 31st, Thanksgiving (November 28th), Black Friday, Cyber Monday (November 29th to December 2nd), Christmas Eve (December 24th), Christmas Day (December 25th), and New Year (January 1st).
During this season, Amazon sellers offer discounts on a wide range of products.
The Amazon holiday season is one of the most lucrative seasons for Amazon sellers. However, it is also the busiest and can get very challenging. This is why it is important to plan to handle these challenges effectively. Here are some reasons why you need to prepare for the Holiday season:
Selling during the Amazon holiday season comes with numerous benefits:
Now let's look at seven Amazon seller strategies that can help you maximize sales during the Amazon holiday season:
Amazon keyword research is a critical part of selling on Amazon. With keyword research, you can optimize your product listing, increase traffic, and boost your conversion rates. However, while you use keywords throughout the year on your product listing, you will need to incorporate holiday-related keywords into your product listing for the holiday season. Incorporate keywords like “Christmas gifts”, and “Thanksgiving sales”, etc into your bullet points, product descriptions, and product titles. This will put your product in front of the right customers, increasing traffic and sales.
Keywords are also important for PPC campaigns which we will look at shortly. After carrying out holiday keyword research, you can target certain keywords to attract audiences that require what you sell. For example, if you sell Christmas trees, you can use keywords like “Christmas decorations”, “tree decorations”, “Christmas tree”, etc.
You can use several Amazon keyword tools for your research. Some of these keyword research tools include Jungle Scout, Ahrefs, SellerApp, AMZScout, etc.
As we already mentioned, demand and sales skyrocket during the holiday season. As a result, it is important to have enough inventory to meet the holiday demands.
To nail your inventory management and prevent stockouts, you will need to forecast demand and place orders well in advance, perhaps around two months in advance.
You can use inventory management tools like Zoho Inventory and SoStocked to forecast demand and manage your inventory effectively. These tools use algorithms to avoid inventory management mistakes like overstocking or understocking. Focus on running campaigns for items you have well in stock to avoid running out of stock too quickly.
You also want to have a backup plan in the situation where you run out of stock and your primary supplier is unable to meet your demand.
Amazon FBA (Fulfillment by Amazon) is an excellent option for ensuring fast and reliable shipping during the busy holiday season.
You want to ensure you send your inventory to Amazon’s fulfillment centers well in advance to avoid delays. Amazon’s FBA warehouses can get congested during the holidays, so the earlier you send your products, the better. FBA makes your products eligible for Prime, which can significantly increase conversion rates during the holiday season as customers look for fast and free shipping options.
Promotions and deals are effective Amazon seller strategies that can attract more customers to your store and increase sales. Promotions are used to offer products at a lower price than the original. You can easily create promotions on your Amazon Seller Central. Simply click the ‘Advertising’ section and choose the kind of promotion you want to run.
Some of these promotions include Discounts where customers can choose to offer a percentage off the original price.
Buy One Get One Free is another offer that can convince customers to buy multiple products. “Free Shipping” is also another kind of promotion that can attract more customers and increase your average order value.
Other Amazon deals include Lightning Deals, Deals of the Day, Coupon Codes, and Gifts with purchase.
Optimizing your pricing strategies during the holiday season can help you attract customers, maximize sales, and increase profits.
Some pricing strategies you can use include:
See also: Selling on Amazon: What Sellers Should Know About Amazon Pricing Strategies
Now, let's talk about PPC campaigns. PPC or Pay-Per-Click campaigns are a type of Amazon advertising that can help you reach target audiences and drive conversion to your Amazon page.
During the Amazon holiday season, PPC campaigns can be a powerful Amazon seller strategy to pull in targeted traffic and boost sales. You want to use holiday-related keywords to stand a better chance of getting more clicks, impressions, and ultimately conversions.
There are various Amazon bidding strategies you can use for your holiday PPC campaign. However, one effective strategy that works well for the holidays is dynamic bidding. With this, you can compete for top placements and increase your reach.
You need to create a budget for your holiday PPC campaigns. Typically, during peak holiday shopping days like Black Friday, Cyber Monday, and the weeks leading up to Christmas, you will need to increase your daily advertising budget to ensure your ads don’t run out of spend early in the day and so you can secure top placements. Also, you can use Sponsored Display ads to retarget customers who have visited your product page or similar products in the past. This can help you capture potential buyers who are still not decided.
Your Amazon seller strategy shouldn't just stop at the holiday season but should extend post-holiday. After all, who doesn't love juicy offers still running after all the festivities go down?
Post-holiday sales can be a great way to generate more revenue and clear out any excess inventory you may have in your store. Non-perishable items like clothing and accessories may not be a problem.
However, for perishables, you will need to sell them as quickly as you can.
You can offer discounts on these perishable goods or slow-moving products to clear out inventory and create room for other items. You can bundle your products, offer discounts, or even free shipping to attract customers.
You can also do clearance sales to create a sense of urgency and spur immediate purchases. Once the holiday season ends, take time to analyze your sales data and performance. Look at what worked well and where you can make improvements. This data will be invaluable for planning next year’s holiday strategy.
Perhaps one downside to the Amazon holiday season is the thousands of returns. After all the celebrations, many Amazon sellers have to deal with loads of returns, especially in January. You want to keep this in mind and plan to handle returns once the holidays are over.
Planning an Amazon seller strategy for the holiday season is crucial to maximizing your sales and positioning your Amazon brand for success. Ensure your inventory is stocked up, adjust your pricing strategy, run PPC campaigns, and prepare for post-holiday sales.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now