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You’ve probably already considered selling on Amazon but its way easier than you think.
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If you are serious about boosting visibility and doubling up sales on the Amazon marketplace, Amazon Pay-Per-Click (PPC) advertising is an indispensable tool you can’t ignore.
You need to ensure your ad campaigns are well-optimized to reach your target audience and produce the desired results. However, finding the right keywords, changing your bids, and creating a high-converting PPC campaign can be challenging. This is where Amazon PPC management tools come in.
With Amazon PPC management tools, you can create your PPC campaigns with ease while you focus on other areas of your business.
In this article, we have curated 10 Amazon PPC management software tools that you can consider in 2024.
Amazon PPC software are tools designed to help Amazon sellers manage and optimize their advertising campaigns on the Amazon marketplace beyond what is available through Amazon Seller Central.
These tools use artificial intelligence (AI) and machine learning to automate and streamline day-to-day operations
From managing your Amazon PPC campaigns to obtaining ad insights, and optimizing keywords, Amazon PPC software helps to increase the efficiency of your Amazon PPC campaigns and ultimately increase sales and profit.
Amazon PPC software can significantly impact the success of your ad campaigns and make Amazon PPC management a breeze. Here are a few key reasons you should invest in Amazon PPC software:
A good Amazon PPC software should have key features that help you automate, optimize, and scale your ad campaigns efficiently. Here are the most important features to look for:
When picking an Amazon PPC management software, you want to consider several factors and ensure the software aligns with your business needs. Here are a few factors you should consider when choosing an Amazon PPC management software:
Software with a user-friendly interface can save you time and effort. You want to look for tools that offer intuitive navigation and clear instructions that make it easy to manage your campaigns.
Consider the pricing model of each tool against your budget. Some tools might offer extensive features but at a higher cost. It's essential to find a balance between the features offered and the price to ensure you're getting the best value for your investment.
Different tools come with different feature sets. You want to identify the features that are most important to your business. For example, a good Amazon PPC management software should have features like campaign automation, bid optimization, keyword research, and reporting. Ensure the tool you choose excels in these areas to optimize your campaigns effectively.
Next, you want to check for customer support. Robust customer support is invaluable, especially when you encounter challenges or need guidance. Go for tools that offer comprehensive support options (including live chat, email, and phone support) to assist you whenever needed.
You want to consider whether the tool integrates well with other platforms or services you use. Having Amazon PPC software that integrates with other key platforms you use can improve your workflow and bring a more cohesive approach to managing your Amazon business.
Next, you want to look for software that allows for easy customization and flexibility in your Amazon PPC management. Your software should be able to tailor settings and strategies to your specific needs for better optimization and results.
Ensure your Amazon PPC tool can scale with your business. As your advertising needs grow, the software should be able to adjust to complexity and volume without affecting performance.
There are a ton of Amazon PPC management tools in the market that you can choose from. Here are 10 of some of the best Amazon PPC management software:
If you're a beginner looking for inexpensive PPC software, Adtomic by Helium 10 may be the way to go. Adtomic offers a useful integration with Helium10 tools and provides a seamless experience for sellers looking to optimize their Amazon PPC campaigns. Its AI capabilities also enable efficient campaign management. Unlike some other tools, Adtomic doesn't come with all the bells and whistles but it has key features that you can use to run successful campaigns.
Quartile stands out with its six machine learning technologies including its hourly AI bidding feature, to effectively optimize your Amazon PPC campaigns. You can easily select your optimization goals and this tool’s technologies will handle the rest of it, optimizing your campaign from keywords to products. This tool is great for medium to advanced Amazon sellers.
Sellics in partnership with Perpetua offers a powerful solution for your Amazon PPC management. This tool integrates various Amazon marketing functionalities, including PPC management, under one roof. Its comprehensive suite makes it a great option if you are looking for an all-in-one solution.
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Teikametrics is another powerful tool that can help you build and optimize your Ad campaigns. It excels in Walmart-Amazon optimization, offering a blend of AI and rule-based approaches to maximize your PPC campaign performance. Its pricing is competitive, especially if you consider the added benefit of optimization across platforms.
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Most Amazon PPC software uses machine learning. However, PPC Ninja takes a different approach, by automating a recommendation-based optimization system. This PPC software is designed for agencies and brands that want to simplify their bulk operations. It also offers detailed insights into your campaign performance and it is particularly beneficial for sellers familiar with Excel and extensive search term reports.
Jungle Scout Cobalt is one of the most renowned tools known for its market intelligence data, providing sellers with valuable insights to inform their PPC strategies. While it doesn't offer AI capabilities, its data-driven approach is highly regarded by top brands like HP. Jungle Scout Cobalt is best for medium to advanced sellers looking to optimize their Amazon PPC campaigns and drive traffic and conversion.
SellerApp is another powerful Amazon PPC tool that relies on artificial intelligence and machine learning to automate your Amazon PPC campaigns. Offering fair pricing, SellerApp is a budget-friendly option that leverages rules-based automation to streamline Amazon PPC management. With rule customization, you can set your bids and adjust your budget to make the most out of your advertising efforts. Its simplicity makes it a great choice for sellers of all sizes.
Pacvue is a powerful software that aims to empower brands and agencies with integrated operations across 90+ marketplaces, including Amazon. Pacvue shines with its rule-based automation, offering a more structured approach to managing PPC campaigns. It's an option if you are looking for a straightforward, automated solution.
Sellozo makes it to the list as one of the best Amazon PPC management software that can help you optimize your advertising campaigns on Amazon seamlessly. It offers a range of features aimed at improving Advertising Cost of Sale, managing bids, and analyzing campaign performance. Its AI capabilities gives it its appeal, making it a great choice for small to medium Amazon sellers.
If you are on a budget, Zon Tools represents the most budget-friendly option on this list, offering basic yet effective PPC management tools. It automates and optimizes PPC campaigns for Amazon sellers and those using Amazon Merch on Demand. It uses AI technology to improve campaign efficiency, reduce ad spend, and increase sales and profits. Its affordability makes it an attractive choice for smaller sellers or those just starting with Amazon PPC.
So, there we have it! Each of these tools brings something unique to the table, whether it's advanced AI capabilities, comprehensive market intelligence, or simply a more cost-effective solution. When choosing Amazon PPC software for your business, consider your specific needs, budget, the size of your business, and other factors as listed in this article.
Yes, Amazon PPC is worth it for most sellers if used correctly. It can drive traffic, increase sales, and improve organic rankings. It can help new and existing products get seen by shoppers, increasing its ranking in Amazon’s search results.
Successful PPC campaigns improve organic rankings over time and with more sales, better ranking, leading to more organic traffic.
However, its success depends on factors like budget, competition, and strategy.
Amazon PPC (Pay-Per-Click) software is a tool that helps sellers and advertisers manage, automate, and optimize their Amazon advertising campaigns. These tools use data-driven insights, automation, and AI-powered strategies to improve ad performance, reduce wasted ad spend, and increase sales.
Amazon PPC campaigns typically take 1 to 2 weeks to start showing meaningful results, but full optimization can take 4 to 8 weeks or longer, depending on factors like budget, competition, and strategy. For example, highly competitive niches take longer, and higher budgets speed up data collection and optimization. If your PPC isn’t showing results after 4-6 weeks, you may need to refine your strategy.
There are several tools available for Amazon PPC keyword research, ranging from free to advanced AI-powered options. Some Amazon PPC software tools include Helium 10, Quartile, Perpetua, etc.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now