Turbo-Charge Your Revenue!
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now
Amazon is a customer-centric platform that continues to invest in tools and features that make it easy to connect with customers. Communicating with your customers is an essential part of selling on Amazon.
The Amazon Message Center is a tool that allows sellers to connect with customers and build lasting relationships.
As an Amazon seller, you can use the Amazon Message Center to communicate with your customers, answer questions related to the product, and increase company sales.
In this article, we will look at what the Amazon Message Center is and how you can use it to improve customer relationships, increase sales, and grow revenue with Amazon.
Amazon Message Center or Buyer-Seller Messaging is a messaging service or feature that allows sellers to communicate with their customers on the Amazon platform.
With the Amazon Message Center, customers can make inquiries, track orders, and also get updates on products purchased.
This feature provides a great opportunity to strengthen customer relationships, increase customer satisfaction and increase company sales. All sellers with an Amazon Seller Account can access the Amazon Message Center.
With Amazon Message Center, your customers can ask questions related to your Amazon products, track their orders, and report any issues. Using this feature, you can respond to these customer inquiries and resolve any issues that may arise.
To ensure privacy, customers are assigned an anonymous email address through which sellers can use to communicate with them. Also, no order or personal information is shared between the buyer and seller.
Both buyers and sellers will receive message notifications when messages are sent or received. However, note that buyers can choose to opt out of receiving Amazon messages from the seller. In this case, messages sent to the buyer will not be delivered.
Amazon Message Center or Buyer-Seller Messaging is a messaging service or feature that allows sellers to communicate with their customers on the Amazon platform.
With the Amazon Message Center, customers can make inquiries, track orders, and also get updates on products purchased.
This feature provides a great opportunity to strengthen customer relationships, increase customer satisfaction, and increase company sales. All sellers with an Amazon Seller Account can access the Amazon Message Center.
With Amazon Message Center, your customers can ask questions related to your Amazon products, track their orders, and report any issues. Using this feature, you can respond to these customer inquiries and resolve any issues that may arise.
To ensure privacy, customers are assigned an anonymous email address through which sellers can use to communicate with them. Also, no order or personal information is shared between the buyer and seller.
Both buyers and sellers will receive message notifications when messages are sent or received. However, note that buyers can choose to opt out of receiving Amazon messages from the seller. In this case, messages sent to the buyer will not be delivered.
To use the Amazon Message Center feature, you will need to enable it through your settings. If you don't enable it, customers will not be able to send you messages. Here's how to enable the Amazon Message Center service:
Access the Amazon message center in the following steps:
To send messages on Amazon Message Center:
Like most things on Amazon, there are certain guidelines for sending messages through the Amazon Message Center. These guidelines address sending two types of Amazon messages: necessary permitted messages and proactive permitted messages.
Messages for processing order completion or attending to customer complaints are necessary and permitted. For example, you can send messages to customers who have placed an order for products that are not available.
On the other hand, proactive and permitted messages are messages you can send within 30 days after placing an order.
You can send a proactive message to:
When sending permitted messages, do not include the following:
In addition,
It is important to take note of these guidelines to avoid any penalties. Not following these guidelines could lead to losing your access to the Buyer-Seller Messaging feature or even account suspension.
The Amazon Message Center feature allows communication between buyers and sellers. However, these messages must meet certain Amazon guidelines.
To ensure that messages sent between buyers and sellers meet their guidelines, Amazon monitors messages sent on Amazon Message Center to help address any issues that may arise.
The Amazon Message Center isn't just a platform for sending regular messages. Properly utilizing this feature can increase customer retention and help you build solid relationships with your customers. Here are some tips for effective customer service using the Amazon Message Center:
You may get an influx of messages including important and not-so-important ones. To prioritize the right messages and respond to them promptly, use the message filters. Doing this will help you take care of the most important messages first.
You can use the Buyer-Seller Messaging service to build solid customer relationships. One way to do this is to send proactive messages. Proactive messages give your customers the impression that you are committed to offering quality Amazon customer services. An example of a practice message could be requesting an honest review of your product.
Keeping buyers waiting longer than expected can lead to frustration. For example, if a customer receives a damaged product, they may send a complaint waiting for an immediate response. To avoid further complications, it is important to check your messages at intervals and respond as quickly as possible.
Even with excellent products, dissatisfied customers will occasionally reach out. No matter how badly customers respond, you want to ensure you handle it tactfully. Stay calm and composed and acknowledge the issue promptly. Take time to understand the problem thoroughly by asking clarifying questions. Lastly, offer a solution tailored to the customer's specific situation.
Keep in mind that, resolving issues professionally can often turn negative experiences into positive ones, leading to repeat purchases and positive reviews.
To sell on Amazon successfully, it is important to take note of customer feedback. Monitoring feedback on Amazon Message Center can help you understand the needs of your customers and find out areas for improvement. With feedback from your customers, you can identify certain areas of improvement like order fulfillment, tracking, and customer satisfaction.
Ensure you familiarize yourself with Amazon's messaging guidelines to avoid any issues. Only communicate with buyers for order-related inquiries or customer service and avoid sending unsolicited messages or promotions. Keep attachments to a maximum of 7MB and use only accepted file types.
By following these guidelines, you can ensure smooth communication and protect your seller account from potential penalties or suspensions.
Sometimes you may receive a negative message from a customer or customers. Handling negative messages tactfully can be an opportunity to strengthen customer relationships.
Here are tips to help you handle negative messages tactfully:
With the Amazon Message Center feature, your customers can reach out to you concerning issues related to their orders or ask questions. On the other hand, you can respond to their inquiries and solve any issue that may occur.
To access this feature, simply go to your Amazon Seller Central account using the Amazon website or mobile app.
Keep in mind the guidelines for communication using the Amazon Message Center to build a solid relationship with your customers and avoid any penalties from Amazon.
You can go through our tips above to help you get the most out of the Amazon Message Center.
Message Centre on Amazon is a messaging service or communication tool that allows buyers and sellers to exchange messages privately within the Amazon platform. Message Center allows buyers and sellers to communicate privately without sharing personal contact details and provides a secure way for sellers to respond to customer inquiries.
With Amazon Message Center, buyers and sellers can communicate directly without sharing personal contact details. Amazon assigns customers an anonymous email address for communication. Proactive messages that are not related to the order can be sent for up to 30 days after an order is completed. Sellers can also apply filters to prioritize time-sensitive issues.
As an Amazon seller, you can access Amazon Message Center by going to your Amazon Seller Central account dashboard. Click the Orders button and select “Manage Orders”.
You will find a list of your most recent orders. Click on an order to send a message to the buyer.
Once you click on the order, go to the “Contact Buyer” section and click on the buyer's name.
To access all messages, simply check your inbox. You can filter messages by unread, sent, received, or those needing a response. You can also use date range filters to locate specific messages. Ensure you regularly check your message response time metrics to maintain a good record of communication with your customers. Only communicate with buyers for order-related issues or customer inquiries. Avoid sending unsolicited messages or promotions.
Through your Amazon Seller Central, go to "Your Account" > "Your Messages" section.
Alternatively, you can access your Amazon messages through your Seller Central dashboard under "Manage Orders".
Also, Amazon will send messages directly to the email address you provided when you get a message.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now