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With millions of products selling on Amazon, you may have noticed that some products have been awarded a unique Amazon ranking called the Amazon Best Sellers Rank (BSR).
You will find this in the product description section of a product page on Amazon.
The Best Sellers Ranking indicates how well a product is selling in a product category. But what exactly does the Amazon Best Sellers Rank mean? How does this influence your Amazon business? Read on as we uncover all you need to know about the Amazon BSR (Best Sellers Rank) and how it can influence your Amazon FBA business.
The Amazon Best Sellers Rank, also known as Amazon Sales Rank is the number awarded to a product with a product category once at least one sale is made. Contrary to what some Amazon sellers think, the good news is that you don't need to sell many products to obtain an Amazon Best Sellers ranking. You only need at least one sale to get an Amazon BSR.
The Amazon Best Seller ranking shows how well a product is selling on the Amazon marketplace. The lower the Amazon ranking, the better the sales of the product. For example, if a product ranked #4 in the Sports and Outdoor category it outperforms one ranked #200 in terms of sales in the same category.
However, this ranking doesn't mean the product is an overall best seller compared to similar products on Amazon. BSR is specific to categories. A product can have different BSRs in different categories. For instance, a book might be #1 in the "Science Fiction" category but #500 in the overall "Books" category
Also, products listed in multiple product categories may have more than one Amazon BSR.
It is important to note that the Amazon Sales Rank chart fluctuates every hour. What this means is that a product with a #1 rank may just be #4 in 60 minutes.
Overall, the Amazon Best Sellers Rank is a useful metric for research. With this metric, you can evaluate the demand for a product and choose the best product to sell on Amazon. However, it should not be the sole factor in decision-making.
The Amazon Best Sellers Rank (BSR) is a critical metric for both sellers and buyers on the Amazon marketplace. It shows a snapshot of a product's sales performance compared to other items within the same category. So, here’s why Amazon Best Sellers Ranking is important to sellers and buyers:
Well, this is one of Amazon's top secrets. Amazon doesn't reveal how the BSR is calculated. However, there are a few factors that contribute to its calculation:
One of the biggest factors influencing the Amazon Best Sellers rank is historic sales.
Let's say you sold 20 units of a product in one hour and your competitor sold 10 units, you will get a lower BSR. Remember, the lower the ranking, the higher the sales.
If in one hour, your competitor happens to sell 10 units and you sell just 5 units, Amazon will consider your historical sales. This means you will still retain a lower BSR. In other words, changes are not very drastic.
With multiple products and product categories on Amazon, this can be tricky. Determining what constitutes a "good" Amazon Best Sellers Rank is challenging because BSRs vary significantly across different product categories. Each category has its own scale, and what might be considered a good BSR in one category could be poor in another. For example, a rank of #1500 may be considered good in some product categories, but this can be a disaster in other product categories. However, in general, we would say that a good Amazon BSR should fall below #2000.
Several tools can help you keep track of your BSR. Tools like JungleScout and SellerApp can give you an insight into how your product and that of your competitors are performing.
You can find a product’s Amazon Best Sellers Ranking on Amazon’s product page or through third-party tools:
Go to the Amazon website and navigate to the product page of the item whose BSR you want to check. On the product page, find the "Best Sellers Rank" section. You will find this near the top of the page, below the product title and above the price. The BSR is also displayed next to the phrase "Best Sellers Rank," along with the category or subcategory in which the product is ranked in the Product Information section.
There are several analytics tools and software like Jungle Scout that can provide detailed insights into Amazon BSR, showing you sales estimates, competition analysis, and much more. These tools also offer comprehensive reports and dashboards for managing and analyzing Amazon sales data.
As a new Amazon seller, you may be wondering, what is the difference between Amazon Best Sellers Rank and Organic ranking on Amazon?
In simple terms, Amazon's Best Sellers Ranking is ranked based on sales while organic ranking shows how well a product ranks when searching for a specific keyword.
This means that just because your product ranks well on the Amazon Sales rank chart doesn't mean your product will perform well for certain keywords.
To get a good organic ranking, you need to infuse relevant keywords in your product listing. On the other hand, to get a good BSR, sales are a major factor.
In other words, both have two different functions. However, they are both intertwined and critical to increasing visibility and sales. A well-optimized product listing will increase organic rankings, ultimately increasing sales which impacts your Amazon BSR.
Amazon Best Sellers Rank shows how well a product is selling in a particular category. But how can sellers use this to their advantage? Here are a few ways an Amazon seller can use the Amazon Best Sellers Rank:
Amazon Best Sellers Rank can be very useful in uncovering some of the best products you can sell on Amazon. As a new seller, there are thousands of products you can potentially sell. However, finding the right product is critical to success on Amazon. The BSR can help you create a list of some of the best products you can sell. When doing your research, you want to look out for products with a ranking of around 2000 or less.
One of the most potent ways to use the Amazon Best Sellers Rank is to estimate sales. With your BSR, you can predict how often a product sells on Amazon. For example, if your BSR is #1500, from our calculations, it means you had an estimated 700 sales in a month. With your BSR, you can track your sales and those of your competitors to know how many products you need to sell to improve your rank.
However, estimating sales may not necessarily mean you will be getting the same BSR every month. If you're doing product research, historical sales will also play a huge part in deciding what product you want to sell.
To succeed on the Amazon marketplace, you need to keep your eyes on the competition. Well, the Amazon Best Sellers Rank helps you do just that. You can look at your competitor’s BSR and compare it with yours. If your competitors have better BSRs than yours, you can optimize your product listing to improve your sales and ultimately improve your Amazon BSR.
A good Amazon BSR will get your product on the Bestseller List and increase your visibility. But how can you improve your Amazon BSR? In simple terms, you need to increase your sales and outsell your competitors.
So here's how you can improve your Amazon Best Sellers Rank:
As we mentioned earlier, getting a good BSR starts with sales. However, to increase sales, you need to get your product listing seen by potential customers.
To do this, it is critical to optimize your Amazon product listing using the right keywords and content. First, you need to research keywords relevant to your product using keyword tools like Ahrefs.
Once you create a list of relevant keywords, you need to infuse them into your product listing. Infuse them in your product title, bullet point section, and product description. Don't forget to craft a compelling copy that sells your product at a glance. Include relevant information to help potential buyers make an informed decision.
One of the most effective ways to boost sales is through good customer reviews.
Most online shoppers will make a buying decision based on reviews from previous customers. There are various ways to encourage your customers to drop a review. You can use the Request a Review button on Amazon or use packaging inserts.
However, nothing beats selling a good product. If customers are not satisfied with your product, you won't be getting any good reviews. Sell great products and create a memorable shopping experience.
Your pricing is a critical part of your sales strategy. If you price your products too high or too low, you could lose out on sales. You want to adjust your pricing strategy to fit your product category. Ultimately, this will help you sell more products and improve your BSR.
Your customers won't be seeing your products physically, so your product image is what can help you sell your products. So why slack on it? Invest in high-quality product images and videos to highlight the features and benefits of your product. Product videos help your customers come closest to experiencing your product.
With high-quality images and videos, you can stand out from the competition, increase conversion rates and sales, and ultimately improve Amazon's BSR.
Fulfillment by Amazon (FBA) is a program that transfers the responsibility of order fulfillment and customer service to Amazon. While you focus on other areas of business, Amazon handles everything from storing your products to shipping and customer service. All you need to do is get your inventory to an Amazon fulfillment center.
In addition to these benefits, Amazon FBA also grants you access to sell to Amazon Prime members.
Buyers trust Amazon and are willing to pay more for quick delivery. This gives you the opportunity to increase sales and improve your Amazon BSR.
The Amazon Best Seller Rank is a useful metric that can help you gain valuable information to your advantage. Keeping track of your Amazon BSR can help you estimate sales and ensure a consistent flow of revenue.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now